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  • How to Create A Hashtag Contest On Social Media

    ShortStack: How To Create a #Hashtag Contest on Social Media

    If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking. UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than…

  • Albato No-Code / Codeless Integration Platform

    Albato: Build, Automate, And Enhance Your Sales and Martech Stacks With AI-Driven No-Code Integrations

    As platforms become more complex and marketing teams continue to shrink, your only choice is to automate as much as possible so that your teams can focus on developing creative solutions to acquire, upsell, and retain your customers. Automation is a critical stage in a business’s digital transformation. Automation is essential to teams – especially those who are feeling the…

  • User-Generated Content Campaigns on Social Media for Brand Loyalty

    4 Ways You Can Use User-Generated Content to Foster Brand Loyalty

    A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…

  • Should You Automate Your Content Across Social Media Platforms?

    Should You Automate Publishing The Same Content Across Your Social Media Profiles?

    When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…

  • Enterprise X Marketing Platforms (Twitter)

    10 Platforms For Maximizing A Brand’s Impact on X (formerly Twitter)

    For enterprise corporations, selecting the right tool to manage their presence on X (formerly Twitter) involves addressing complex needs and challenges. Unlike small businesses, large enterprises require solutions that handle high volumes of content, interactions, and data across multiple accounts and teams. These tools must offer robust features to ensure effective engagement, detailed analytics, and seamless integration with other business…

  • Hashtag Research, Analysis, and Management Tools

    Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags

    A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others interested in a specific topic. At one time, hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). The reason…

  • Uberall: AI-Powered Multi-Location Platform

    Uberall: The AI-Powered Multi-Location Marketing Platform

    Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors who are more accessible and responsive online. Uberall Uberall provides an AI-powered multi-location marketing platform that simplifies location-based digital marketing.…

  • E-commerce influencer marketing secrets

    5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns

    An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course.  Yet being on…

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