User Experience

Articles Tagged user experience:

  • Content MarketingScannable Content: Lists in Articles

    Top 5 Reasons Why I Don’t Use Lists in Every Post

    Readers often scan content rather than read it word-for-word. Virtually every site promotes the list methodology of titles, and I’m not excluding Martech Zone. I try to incorporate lists in virtually every article for easy scanning. There are times, though, when a simple bulleted list isn’t the best methodology. Let’s discuss! Table of ContentsUnderstanding Visual Reading PatternsKey Elements of Scannable…

  • Content MarketingReasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions

    The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions

    Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…

  • Analytics & TestingAppVerticals: Insights That Convert: How User Analytics Becomes Your Secret Weapon?

    Insights That Convert: How User Analytics Becomes Your Secret Weapon?

    Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store.  This article dives deep into user analytics, making it simple and actionable for everyone. We’ll decode those cryptic data reports and turn them…

  • Content MarketingWP Rocket: How to Improve Core Web Vitals on WordPress

    WP Rocket: How to Improve Your WordPress Core Web Vitals

    Website speed has become increasingly critical for user experience (UX), organic search rankings (SEO), and conversions. Yet many WordPress site owners struggle to optimize performance, spending hours tweaking settings and testing different plugins. What if there was an easier way to boost your site speed dramatically with just a few clicks? WP Rocket WP Rocket is a premium WordPress caching…

  • Sales and Marketing TrainingThe ABC's of an Online Presence in Your Marketing Strategy

    The ABCs of an Online Presence in 2024

    Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…

  • Advertising TechnologyEmbedded Finance: Cash Flow and Affiliate Marketing

    Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing

    Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is Embedded Finance? Embedded finance, or embedded banking, refers to integrating financial services or tools within a non-financial company’s products, services,…

  • Paid and Organic Search MarketingLinktiger: Broken Link Checker

    LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them

    A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken links can wreak havoc on your website’s usability, reputation, and search engine rankings: The User Experience Nightmare: Imagine clicking on…

  • Sales and Marketing TrainingHabits of Successful Application Development Teams

    The 7 Habits of a Successful Web or Mobile Application Team

    Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that includes customer feedback, support issues, prospect needs, competitive pressures, innovation opportunities, and market fit. Simultaneously, they must work within the…

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