User Experience
Articles Tagged user experience:
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The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence . That presentation was quite outdated, so…
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Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing
Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance , a market whose value is projected to surpass $228 billion by 2028 .…
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LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them
A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken…
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The 7 Habits of a Successful Web or Mobile Application Team
Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that…
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Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless…
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WordPress: 10 User Experience Features That Add Flare to Your Site
I'm currently building out a new WordPress site for my company. In the twenty years I've been developing sites, the CMS has expanded with incredible themes, plugins, and features. While I have my favorite WordPress plugins that I incorporate, I do…
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Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It's been [yearssince date="4/1/2004"] years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail's rapid market…
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10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization ( CRO ) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission…
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The Crucial Role of User Diversity in Mobile App Usability Testing
One key aspect that significantly influences the quality of mobile apps is user diversity. Understanding users' diverse needs, preferences, and abilities is essential for comprehensive usability testing. In this article, let’s explore the role of user diversity in mobile app…
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How To Block Legitimate And Illegitimate Bots from Crawling and Scraping Your Site
Martech Zone continues to grow in popularity over recent weeks... and with it it's also becoming a popular site for hackers and bots. Last week, my hosting company alerted me to my site being hammered with what almost appeared to…
