Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers. It’s what happens when people become
Growth hacking is a term that’s all the rage right now. In all honesty, I can’t stand it… I feel like we’re on a merry go-round with terminology sometimes when it comes to marketing. Growth hacking is simply guerilla marketing applied to the web with technologists. Because technology startups have a lot of analytical and programming talent internal, it’s only natural that those resources execute alternative marketing strategies utilizing their talent. What is the Definition
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research to another firm, all of which took a lot more time and money than we
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way to identify such customers in the first place, and then leverage them as brand advocates.