E-commerce and RetailMarketing Infographics

Costs of Website Testing

Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide.

The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of software or hardware investments over time, companies should consider TCO when deciding which website testing tool to use.

I especially appreciate the bottom line: A tool might be cheap, or even free, but your time and people are not. We see a lot of people who won’t invest in tools… but never leverage the free ones that they have to make an impact.

totalcostofownership

Photo of Douglas Karr

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership