SlayerAI: Determining the Many Different Words you Need to Win

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes are 15% more engaging than denim short shorts in the fashion market. Slayer processes text

Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)

The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party data to help drive campaigns. What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV)

Zyro: Easily Build Your Site Or Online Store With This Affordable Platform

The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on

Salesforce Dreamforce | Virtual Conference | December 9, 2021

Salesforce Dreamforce is back and will be operating a one-day conference from New York City. The virtual event with Salesforce, Salesforce Partners, and Salesforce clients will include: Inspiring shows from today’s changemakers Product spotlights Trailblazer how-to’s from Trailhead Luminary speakers Networking with Trailblazers from around the world A surprise musical act. Being a virtual event, anyone can register and join from anywhere with a connection. There will be new speakers, exclusive highlights, and some surprise