Marketing Infographics, Virtual Reality

What is Virtual Reality?

The acceleration of technology is breath-taking. If you would have asked me my opinion on virtual reality a year ago, I probably would have told you that it’s a got a limited opportunity in education and entertainment. However, as I mentioned in a recent post after attending Dell Technology World, seeing the digital transformation that’s happening in the world is changing my perspective on just about everything. What is Virtual Reality? Virtual reality (VR) is an immersed experience where the user’s visual and audible senses are replaced with manufactured experiences. Touch through haptic equipment can

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Artificial Intelligence, Augmented Reality, Internet of Things, Technology

Human Progress and Dell Technology World

If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the opposite. Let’s start with autonomous vehicles. Humans continue to have fatal car crashes, killing an average of 3,287 Americans every

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Artificial Intelligence, Marketing Infographics

What’s the Difference Between AI and Machine Learning?

There are a ton of concepts that are being utilized right now – pattern recognition, neurocomputing, deep learning, machine learning, etc. All of these really come under the general concept of artificial intelligence but the terms are sometimes mistakenly swapped. One that stands out is that people often interchange artificial intelligence with machine learning. Machine learning is a subset category of AI, but AI doesn’t always have to incorporate machine learning. Artificial intelligence (AI) and machine learning (ML) are transforming how product teams form development and marketing strategies. Source: LionBridge What is Artificial Intelligence? AI

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AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

Where to Promote Your Startups, Apps or Tools: A Huge List of 68 Resources

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find

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Analytics & Testing, Artificial Intelligence, Marketing & Sales Videos, Marketing Infographics, Marketing Tools, Technology

Accelerated Insights: Predictive Testing for Direct Mail

Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail

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