Emerging Technology

Emerging sales and marketing products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone. Including artificial intelligence, bots, natural language processing, machine learning, virtual reality, etc.

  • Shape CRM, Sales Automation, Pipeline Management

    Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

    It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…

  • OpenAI ChatGPT

    Why The World is Buzzing About ChatGPT

    ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing (NLP) model (the GPT in ChatGPT) that can generate real-time, human-like responses to user queries. The idea behind ChatGPT was first conceived by OpenAI’s CEO, Ilya Sutskever, to create a chatbot that…

  • B2B Martech: Applying Consumer Marketing Strategies in the Business-To-Business World

    B2B Martech: Applying Consumer Marketing Strategies In The Business World

    The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…

  • Web3 and the future of customer experience with nft rewards and loyalty programs

    PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs

    Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…

  • Hyland Nuxeo DAM: Digital Asset Management Workflows

    Your Guide to Driving Creative Content with Digital Asset Management Workflows

    The average US household has an average of 16 connected devices and with every device comes more digital assets. Parks Associates As the world spent more time at home over the last few years, digital content became increasingly important in driving sales and engagement, however, marketers had a harder time keeping these assets straight due to the quick pivot to…

  • Chekkit: Centralize Communications from Review Managment, Website Chat, Text Messages, and even Payment Collection

    Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox

    If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…

  • Future of B2B Influencer Marketing

    B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?

    As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…

  • TigerLRM: Sales Enablement and Artificial Intelligence Transformation

    How Artificial Intelligence Is Transforming Sales Enablement

    Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…

  • Green Technology - Reduce CO2 Emissions

    Clear Your Cloud: How Brands Can Slash Bandwidth and Reduce CO2 Emissions

    The environment and sustainability are increasingly top of mind for consumers. And retailers believe their sustainability efforts are paying off. Nearly 80 percent of U.S. consumers consider sustainability when making at least some purchases, and nearly 80 percent of retailers believe their sustainability efforts are having a positive impact on customer loyalty. Sensormatic Solutions Many e-commerce brands already take sustainability…

  • Tadpull Ecommerce Data Pond

    Tadpull: The Ecommerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows.  Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…