Marketing Tools, Mobile Applications, Technology

Build or Buy? Solving Business Problems With the Right Software

That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies: fewer errors, costs, delays, and manual tasks. Just as important, it’s what customers now expect. Our collective digital habit, spoiled by the likes of Facebook, Google, Netflix and Amazon, means buyers now crave the same

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Augmented Reality, Marketing & Sales Videos

7 Examples that Prove How Powerful AR Is in Marketing

Can you imagine a bus stop that entertains you while waiting? It would make your day more fun, wouldn’t it? It would distract you from the stress imposed by daily chores. It would make you smile. Why can’t brands think of such creative ways to promote their products? Oh wait; they already did! Pepsi brought such an experience to London commuters back in 2014! The bus shelter launched people in a fun world of aliens, UFOs, and robots taking over their actual surroundings. It’s 2018, and that’s still one of the best examples of augmented

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Artificial Intelligence, Chat Bots, Ecommerce and Retail

Rep: A Multi-Channel Helpdesk for Increasing Shopify Customer Lifetime Value

Founded by ex-Googlers with deep experience in messaging, personalization, and machine learning, Rep is a modern helpdesk for Shopify with messaging at its core. It powers thoughtful communication at every step in the customer journey. Whether shoppers are browsing your store, awaiting delivery, in need of help, or looking for your latest recommendation, Rep can make it happen. Centralized Communication – Some customers want to chat on your site, some want to text you from their phone, and some still want to email you. No matter how your shoppers to talk to you, Rep brings

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Marketing & Sales Videos, Search Marketing, Technology

The Problem with Web 3.0 Persists

aCategorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there are 3 million websites and users navigate primarily by word-of-mouth and directories like Yahoo! Web 2.0: By 2006 there are 85 million sites but interactive sites, wikis and social media begin to take shape where users can participate

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Artificial Intelligence, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications

Dynamic Yield: AI-Powered Omnichannel Personalization Technology

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to

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