Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.
Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to deliver 99.999999999% availability, serving trillions of objects worldwide. Amazon is notorious for its aggressive pricing
Like how the e-commerce revolution hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address quite a lot of them and make business easier for the seller as well as the buyer. To know how blockchain will have a positive benefit to the e-commerce industry, first, you need to know about the advantages of blockchain technology and the