Email Marketing & Email Marketing Automation

Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement

Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement.

To stand out, you must deeply understand your audience and deliver timely, personalized content that functions flawlessly on any device. Everest goes beyond the metrics you get from your email service provider (ESP).

Digging through data from different sources, managing your contact database, and identifying what to prioritize to improve the outcomes you drive via email is incredibly time-consuming. As a busy marketer, this valuable time is better spent executing optimized campaigns and driving results.

Everest gives you a holistic view of your email program with the insights, guidance, and exclusive data you need at your fingertips in a single platform. With Everest, you can make decisions quickly to optimize your campaigns, react instantly to issues before they impact performance, and understand trends over time to focus efforts better and demonstrate effectiveness.

How To Maximize Your Email Deliverability With Everest

  • Email Testing – Design tests and subject line previews to ensure your messages look good and function correctly on the devices your recipients use to open.
  • Inbox Placement Monitoring –  inbox vs. junk folder placement by mailbox provider tailored to the composition of your list so you can prioritize areas that have the most significant impact on your program.
  • Sender Reputation Monitoring – Proactive monitoring of your sender reputation and sending infrastructure. Stay on top of blocklists, spam traps, and other critical reputation signals.
  • List Validation – Integrated list validation to identify inaccurate or problematic addresses before mailing them to reduce bounces and protect your reputation.
  • Certification – Validity’s exclusive Sender Certification program is built from our broad partnerships with leading mailbox providers to help reputable senders achieve higher inbox placement rates.

Validity also offers visibility into competitors’ sending practices, including their send volume and frequency, subject lines, and challenge areas. With deeper engagement analytics and visibility into your competitors’ sending practices, you can build campaigns that appeal to your audience and stand out from other senders.

The great thing about our program now is that email deliverability is so high, which has led to record engagement levels and gives us peace of mind that our members are getting early access to promotions, offers, and invitations, which is what they signed up for. We are subsequently seeing increased revenue, improved financial performance, and much happier customers.

Adam Purslow, IT Director of The Loyalty Co.

Validity offers deeper engagement metrics, view-time optimization technology, and actionable analytics to optimize your campaigns and be successful in a Mail Privacy Protection (MPP) world.

Everest is the email success platform that helps you generate more revenue and increase the lifetime value of your database. Get more messages to more people, stand out in a crowded inbox, and execute better campaigns faster with Everest.

Schedule an Everest Demo

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.


  1. Well that just killed the legitimacy of this post “250ok are sponsors of our site and I’m a good friend of founder Greg Kraios”

    1. Yes, I’m friends with Greg who had this vision over a decade ago and now competes with a giant company with tons of marketing resources. I’m proud to help spread the word on his amazing solution. And I’m also very thankful for our sponsors who support this site and help me provide more information to our readers. Disclosures are transparent and should be applauded, not mocked by an anonymous commenter too scared to provide a real name or real email address.

  2. Any other Cert customers here seeing blocking at Return Path partners? And thanks for the transparency, Douglas! Remember, no good deed goes unpunished. 😉

  3. Douglas, thank you for the article; I agree it’s important to know about your options when selecting a deliverability partner. I am concerned, however, that you were unable to present a truly unbiased position in your comparison as you have both a professional and personal relationship with 250ok, as noted in your disclosure. I also noted several questions within your analysis of Return Path, and am disappointed you did not reach out to us to help fill in those gaps. As a product marketing manager for our Email Optimization solutions, I would have been – and still am – happy to help you answer those questions.

    To answer one of your questions – yes, members of our Consumer Network panel did indeed give consent to Return Path to access their mailbox usage and engagement data. I’m happy to provide more information on this if you would like.

    At Return Path, we are extremely proud of the unique data we have powering our solutions and the insights this data provides our customers with. We know that data-driven insights are imperative to email marketing program success, and it’s important that marketers are making decisions based on data from their actual subscribers. We are confident in saying that email marketers who truly want to grow their email program and see improved ROI from email will benefit from partnering with Return Path. As you mentioned, we have the data, the industry relationships, and the expert email knowledge that can help marketers increase their revenue from email by maximizing their email reach, building better subscriber relationships, and optimizing their emails for improved engagement.

    1. Joanna,

      Thanks for taking the time to reach out. No doubt of the breadth, reach, and the trail that Return Path has blazed in the deliverability industry. Thanks for clarifying the data access issue as well.

      Competition is always great, and having used 250ok’s toolset for our own ESP, we’ve been absolutely impressed with the results. So while I’m a friend and they’re a sponsor, we’re also a client and user of their platform. That platform feedback is not entirely biased – I would never make a recommendation for a platform that I’ve not utilized first-hand.

      Thanks Again!

  4. I’m curious about a pricing comparison as well. I currently use 250ok right now, but I’m hesitant to go through a demo process without at least knowing a relative cost comparison between 250ok and return path

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles