Versium: Transform Your Marketing ROI With Precise, Enriched Data

Data-driven marketing has matured to the point where the quality of your customer and audience data defines how far your organization can scale. When teams rely on incomplete, inaccurate, or outdated records, the ripple effects are immediate: wasted spend, poor match rates, low conversion efficiency, and automated systems that learn from—and amplify—bad inputs. Businesses that want to compete in an AI-accelerated landscape need more than large datasets. They need clean, enriched, accurate, and identity-resolved data that can move across their tech stack without friction.

That’s where many organizations reach a breaking point. Manual data cleansing introduces bottlenecks. Audience targeting becomes guesswork instead of science. Match rates on major ad platforms stall at double-digit percentages. Meanwhile, sales, marketing, service, analytics, and product teams increasingly depend on complete and reliable data to guide personalization, segmentation, and strategic decision-making.

Versium

Versium delivers an answer to these challenges by providing a comprehensive Data-as-a-Service (DaaS) platform that improves data accuracy, enriches customer and business records, and enables organizations to build and activate high-value audiences with precision.

Versium offers a unified suite of data management, enrichment, and audience-creation capabilities designed to transform fragmented datasets into actionable intelligence. The platform equips teams with trustworthy, AI-ready data and provides tools to segment, target, and activate audiences across digital and offline channels.

The reason businesses embrace the platform is the immediately measurable impact: cleaner datasets, dramatically improved match rates across major ad platforms, deeper customer understanding, and more efficient spend.

Versium transformed our audience matching, tripling match rates and reducing CPC across key platforms. It’s easy, cost-effective, and an essential tool in our paid media strategy.

Nick T., Educational Publishing Company

Why Organizations Turn to Versium

The platform empowers teams to make data-driven decisions and unify marketing, sales, analytics, AI, and operations around a single set of high-quality records. Companies use Versium to eliminate manual data preparation, improve identity resolution, and reach more precise audiences across Google, Meta, LinkedIn, and other major ad networks. Teams also gain the ability to enrich both B2C and B2B records with firmographics, demographics, contact information, and online identifiers—multiplying reach and improving targeting accuracy.

Having reliable, enriched data also protects organizations from a growing set of compliance and data-governance risks. Versium incorporates enterprise-grade security, strict access controls, and tools for hashing sensitive information, giving organizations greater control over what they store, process, and activate.

Key Features of Versium

This extensive platform includes a wide range of tools, and the following feature list is organized alphabetically for clarity. These capabilities are available via the dashboard and flexible APIs, as well as integrations across CRM, marketing automation, analytics, and cloud environments.

• Account-Based Marketing (ABM) List: Creates expanded decision-maker lists within existing accounts, enabling stronger ABM penetration and smarter outreach strategies.
• Audience Creation Tools: Provides persona-based, look-alike, ABM, and consumer audiences for precise multichannel targeting with flexible outputs for digital and offline campaigns.
• Consumer Audience Builder: Delivers access to over 80 demographic filters, allowing organizations to segment consumer audiences with exceptional granularity across mail, email, phone, and digital channels.
• Consumer to Business (C2B) Append: Matches consumer identities to their professional identities, enabling businesses to unify B2B2C data for improved targeting and richer insights.
• Data Cleansing: Automates data preparation tasks, including phone standardization, address splitting, data diagnostics, location resolution, state formatting, and AI-ready dataset creation.
• Data Enrichment: Enhances consumer and business records with detailed contact information, firmographics, demographics, and online audience identifiers.
• Data Prep APIs: Eliminates manual cleansing by automating formatting, normalization, and error correction across large datasets at speed and scale.
• Deduplication: Identifies and removes duplicate records, ensuring a unified customer view and eliminating wasted storage and inaccurate reporting.
• Email Validation: Verifies deliverability, identifies 20+ error classifications, including spamtraps, finds alternative emails, and protects sender reputation before a campaign goes live.
• Firmographic Append: Adds business size, industry, revenue, and other firmographic variables to complete an organization’s B2B intelligence.
• IP to Domain Append: Converts IP addresses into domain-linked business information to reveal firmographic context behind anonymous traffic.
• Integrations: Connects natively with HubSpot, Google Sheets, Treasure Data, Zapier, Lytics, AWS Marketplace, and other systems to sync, activate, and automate data workflows.
• Look-Alike List Tool: Builds new B2B segments modeled on your best customers, expanding reach into similar high-value markets with strong conversion potential.
• Persona-Based List Tool: Creates B2B audiences based on ideal customer criteria, generating omnichannel-ready lists for precision marketing.
• Predictive Scores: Applies advanced modeling to help prioritize prospects and accounts based on likelihood to engage or convert.
• Suppression API: Removes records that should not be targeted, uploaded, or marketed to—reducing risk and improving efficiency across campaigns.
• Versium Developer APIs: Includes APIs for enrichment, cleansing, audience creation, identity resolution, and data intelligence, all designed for high-scale workflows in CRM, marketing automation, and custom applications.

These features collectively give organizations a centralized, accurate, and activation-ready data ecosystem that empowers every team across the customer lifecycle.

Start Building Smarter, Stronger, More Accurate Data Workflows

The steps below outline how Versium supports an end-to-end data workflow, guiding teams from the moment they import raw information to the point where enriched, validated, and activation-ready audiences power their marketing programs. Each stage builds on the last, ensuring that organizations work with cleaner data, deeper insights, and smarter targeting throughout the entire process.

1. Users import or connect their datasets through file upload, APIs, or integrations like HubSpot or Google Sheets.
2. The platform runs diagnostics and cleansing to normalize, deduplicate, and validate all records.
3. Enrichment processes append missing consumer and business identities, contact details, firmographics, demographics, and online identifiers to build a complete profile.
4. Audience creation tools convert enriched data into targeted lists for direct mail, email, phone, digital ads, ABM initiatives, and multichannel campaigns.
5. Developers can embed Versium’s APIs into their applications to deliver real-time intelligence at scale.

If your marketing, analytics, GTM, or customer-facing teams are held back by incomplete, messy, or outdated data, it’s time to see what enriched, accurate, identity-resolved data can unlock. Versium gives you the tools to scale your targeting, improve your customer intelligence, and activate audiences across every channel with confidence.

Get Started with Versium