Videos are now making it into every interaction we’re making online. From the launch of live video feeds on Twitter with Meerkat, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet – that’s incredible growth.
And it’s not simply that videos are popular or consumer-driven. More than 80% of senior executives watch more video than they did a year ago and three quarters of executives are watching work-related videos every week! And given the choice, 59% of executives would rather watch a video than read an article. So whether you’re a B2C or B2B company, video is becoming essential in your digital marketing strategy.
Having videos increases open rates, increases click-through rates, and reduces unsubscribe rates in email marketing. Videos have been found effective by marketers for brand awareness, lead generation and online engagement. Video marketing is becoming so popular and effective that HighQ has already named 2015 The Year of Video Marketing!
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Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.