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Anatomy of Going Viral

Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said, there are some common traits to viral strategies.

Ultimately viral content needs to evoke some type of emotional response from a targeted audience that motivates them to share it with their social networks. Here is how your content can go from one view to millions!

GoingViral SingleGrain 030112final

Via SingleGrain – The Anatomy of Going Viral.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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