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8 Steps to a Successful Account-Based Marketing Strategy

Douglas KarrFeb 29, 2016

1 minute read

ABM Success - Steps for Account-Based Marketing To Be Successful

If you’re wondering What account-based marketing is?, Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important to their marketing efforts. And 84% of B2B marketers believe ABM provides significant retention and upsell opportunities.

Integrate released this fantastic infographic on ABM with those statistics on the state of adoption as well as 8 Steps to a Successful Account-Based Marketing Strategy:

Plan and Set Account-Based Marketing Goals
Assign and Align internal Sales and Marketing Roles
Define your Target Accounts
Develop Personas around each of those accounts
Map Your Universe of Accounts and Contacts
Create Unforgettable, Valuable, and Shareable Content
Select the Right Engagement Tactics
Analyze the Data That Matters

Per the infographic, companies are 67% better at closing deals when sales and marketing teams are in sync with ABM, and companies using ABM generated 208% more revenue for their marketing efforts!

Account Based Marketing (ABM) Success

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.