ABX

Account-Based Experience

A strategic approach that focuses on creating personalized and targeted experiences for specific high-value accounts or customers. ABX goes beyond traditional marketing methods by tailoring content, messaging, and campaigns to meet individual accounts’ unique needs and preferences or a select group of accounts.

This approach is often used in B2B marketing to engage with key decision-makers within target companies and build strong, long-lasting relationships. It helps improve conversion rates and customer retention by delivering highly relevant and valuable experiences to the target audience.

• Abbreviation: ABX