Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.
What is Account-Based Experience (ABX)?
It is a fundamental, customer-centric rethinking of an account-based go-to-market – one that combines the engageability of inbound marketing with the precision and targeting of Account-Based Marketing. ABX enhances every aspect of the buyer experience throughout the B2B lifecycle and dramatically outperforms simplistic ABM and traditional demand gen. ABX is the proper evolution of Account-Based Marketing.
Modern B2B marketing is about enhancing every aspect of the buyer experience, throughout the B2B lifecycle, and out-performing simplistic ABM and traditional demand gen. It’s time for the next evolution in B2B go-to-market strategies. We can’t keep doing the same things and expect different results.
Fortunately, a new model, new processes, and new technology — driven by AI and big data — have emerged to show a better way forward for every B2B company: Account-Based Experience. Here’s your official, comprehensive guide to applying a customer-centric and account-based lens to B2B go-to-market strategy. Included in the guide:
- Why Account-Based Experience?
- Account Journeys
- The Styles of ABX
- Branding Matters
- The 5 ABX Processes
- Build your account data foundation
- Find accounts that matter
- Engage (Understand, Personalize, Advertise, Interact, and Orchestrate)
- Close opportunities by aligning Marketing and Sales
- Measure account progress
- Implementing ABX
- ABX Technology
The ebook also includes information on building your all-star ABM team, how to determine budgets, and includes some worksheets to get you started.