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Download: The Clear & Complete Guide To Account-Based Experience (ABX)

Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

Chief Marketing Officer, Jon Miller, has written and published this beautiful new ebook on the evolution of Account-Based Marketing (ABM)… Account-Based Experience (ABX).

What is Account-Based Experience (ABX)?

It is a fundamental, customer-centric rethinking of an account-based go-to-market – one that combines the engageability of inbound marketing with the precision and targeting of Account-Based Marketing. ABX enhances every aspect of the buyer experience throughout the B2B lifecycle and dramatically outperforms simplistic ABM and traditional demand gen. ABX is the proper evolution of Account-Based Marketing. 


Modern B2B marketing is about enhancing every aspect of the buyer experience, throughout the B2B lifecycle, and out-performing simplistic ABM and traditional demand gen. It’s time for the next evolution in B2B go-to-market strategies. We can’t keep doing the same things and expect different results. 

Fortunately, a new model, new processes, and new technology — driven by AI and big data — have emerged to show a better way forward for every B2B company: Account-Based Experience. Here’s your official, comprehensive guide to applying a customer-centric and account-based lens to B2B go-to-market strategy. Included in the guide:

  • Why Account-Based Experience?
  • Account Journeys
  • The Styles of ABX
  • Branding Matters
  • The 5 ABX Processes
    1. Build your account data foundation
    2. Find accounts that matter
    3. Engage (Understand, Personalize, Advertise, Interact, and Orchestrate)
    4. Close opportunities by aligning Marketing and Sales
    5. Measure account progress
  • Implementing ABX
  • ABX Technology

The ebook also includes information on building your all-star ABM team, how to determine budgets, and includes some worksheets to get you started.

Download The Clear & Complete Guide To Account-Based Experience (ABX)

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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