Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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PDA
A handheld device that combines computing, telephone/fax, Internet, and networking features. A key development in the history of information technology, PDAs were most popular during the late 1990s and early 2000s, before the widespread adoption of smartphones. Key features and…
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PDF
A file format developed by Adobe Systems in the early 1990s to present documents, including text formatting and images, in a consistent and platform-independent manner. PDF files are designed to be highly portable, meaning they can be viewed and printed…
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PDO
A team or department within a company that is responsible for developing and managing products throughout their lifecycle. The primary goal of a PDO is to create, maintain, and improve products that meet customer needs and align with the company’s…
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PDP
A crucial element in e-commerce and online retail. It’s the part of a website where a customer finds detailed information about a specific product. The effectiveness of a PDP can significantly impact sales and customer experience. Key elements often included…
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PDPA
A data privacy law implemented in Singapore in 2012. The PDPA establishes a data protection law that comprises various rules governing the collection, use, disclosure, and care of personal data. It recognizes both the rights of individuals to protect their…
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PEACE
A structured approach designed to streamline and enhance sales and marketing processes by fostering cross-functional collaboration and addressing friction points within the customer journey. This model emphasizes teamwork, accountability, customer-centric strategies, and continuous improvement to create a more efficient and…
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PECR
A set of regulations that were introduced in the United Kingdom in 2003, and they are designed to protect the privacy of individuals by regulating the use of electronic communications. PECR applies to any individual or organization that uses electronic…
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PEP
An individual who is or has been entrusted with a prominent public function. Financial institutions consider PEPs high-risk customers due to their potential influence and access to public funds, which makes them more susceptible to involvement in financial crimes such…
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PESO
A strategic media classification framework popularized by the International Association for Measurement and Evaluation of Communication (AMEC) to help communications and marketing professionals plan, execute, and measure their media efforts in a structured and comprehensive way. PESO stands for the…
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PESTLE
A framework used in business and marketing analysis to assess the external factors that can impact an organization. The purpose of PESTLE analysis is to identify and understand the impact of external factors on a business and its operations so…
