Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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ROI
A financial metric commonly used in business, especially in sales and marketing, to evaluate the efficiency and profitability of an investment. The ROI calculation helps businesses understand the return they…
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ROLAP
A type of Online Analytical Processing (OLAP) system that uses relational databases to store and manage multidimensional data. Unlike MOLAP, which stores data in proprietary multidimensional databases, ROLAP leverages existing…
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ROMI
a metric used to measure the effectiveness and efficiency of marketing efforts by calculating the financial return generated from marketing campaigns relative to their costs. ROMI is crucial for evaluating…
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ROPO
A consumer behavior pattern in which individuals gather information about a product or service online, such as reading reviews, comparing prices, or watching videos, but ultimately complete the purchase in…
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ROS
A concept used in business to measure the financial impact of customer service initiatives. While there isn’t a universally accepted formula for ROS, we can define a basic version of…
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ROTI
A financial metric used to assess the efficiency and profitability of investments made in technology-related projects or initiatives. ROTI helps organizations evaluate the financial benefits derived from their technology investments.…
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ROX
A performance metric that evaluates the impact of investments in customer and employee experiences on a company’s overall business success. Unlike traditional Return on Investment (ROI), which focuses strictly on…
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RPA
A technology that enables businesses to automate routine and repetitive tasks using software robots or bots. These bots can mimic human actions to perform many tasks without human intervention, ranging…
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RPN
A quantitative measure used in Failure Modes and Effects Analysis (FMEA) to prioritize and assess the relative risk of potential failure modes. The RPN helps identify which failure modes require…
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RSA
RSA is a public-key cryptosystem that is widely used for secure data transmission. Messages are encrypted with a public key, which can be shared openly. With the RSA algorithm, once a message…
