Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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STP
A strategic marketing approach used by businesses to effectively target and communicate with their customers. Segmentation involves dividing the market into smaller groups of customers who share similar needs or characteristics. This allows businesses to tailor their marketing efforts to…
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STR
STR refers to rental properties that are rented out for short periods, typically fewer than 30 days, through platforms like Airbnb, VRBO, or similar services.
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STRATEGIC
The STRATEGIC framework is a sales methodology developed by RAIN Group for selling to senior executives. It emphasizes the importance of aligning your solution with the executive’s strategic priorities and building trust throughout the sales process. Here’s a breakdown of…
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STTR
STTR is a U.S. government program designed to stimulate technological innovation and facilitate the transfer of technology from research institutions to the marketplace. The program is highly relevant to businesses, especially those in the technology and innovation sectors. Here’s a…
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SUV
A type of passenger vehicle that combines car-like comfort with truck-like utility. Typically featuring higher ground clearance, a spacious interior, and optional all-wheel or four-wheel drive, SUVs are popular for their versatility, safety, and ability to handle various road and…
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SVG
A vector image format for 2D graphics, which means that it describes images using geometric shapes such as lines, circles, and polygons, rather than pixels. SVG images are resolution-independent, which means that they can be resized without losing quality, unlike…
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SVOD
A content access model that enables users to consume as much content as they want at a flat-rate subscription price. This model contrasts with traditional pay-per-view arrangements by allowing unlimited access to a library of films, television shows, and other…
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SVP
A high-ranking executive position, typically one step below the C-suite (CEO, CFO, etc.). They oversee a major division or department within a company and often report directly to the CEO or President. The difference between an SVP and a VP…
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SVS
A key component of the Information Technology Infrastructure Library (ITIL) framework. The Service Value System represents how different components and activities of an organization work together to facilitate value creation through IT-enabled services. It is a holistic approach to service…
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SWAG
Or Souvenirs, Wearables, and Gifts. Swag refers to promotional merchandise or items branded with a company’s logo or message. These items are often given away at events or used in marketing campaigns to promote a brand, product, or event. Common…
