Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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TB
In computing, a byte is a unit of digital information, typically 8 bits. Each bit can be either a 0 or a 1, and when grouped in sets of 8, they represent a single byte. A byte can represent a…
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Tbps
A unit of measurement used to denote very high data transfer rates. Terabits represents 1 trillion bits, and per second indicates the rate at which data is transmitted. Tbps is typically used to describe ultra-high-speed network connections or data transmission rates…
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TCF
An industry-standard framework developed by the Interactive Advertising Bureau (IAB) to facilitate transparency, user choice, and compliance with data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union. TCF is a standardized approach designed to…
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TCM
TikTok’s official platform for brands to discover, connect with, and collaborate with content creators. It serves as a centralized hub where marketers can browse and filter creators based on metrics like follower count, engagement rate, content category, audience demographics, and…
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TCM
The strategies, tools, and processes that brands use to empower their channel partners, such as distributors, resellers, dealers, and retailers, to market the brand’s products or services effectively to end customers. Unlike direct marketing, where a brand targets customers itself,…
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TCO
A financial estimate that helps businesses and individuals determine the direct and indirect costs associated with a product or service over a period of time. The purpose of TCO is to provide a more accurate picture of the overall cost…
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TCP
A widely used transport protocol within the Internet Protocol Suite. TCP provides reliable, ordered, and error-checked delivery of data packets over IP networks. TCP operates at a higher layer than IP and is responsible for establishing and maintaining connections between…
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TCPA
A federal law in the United States passed by Congress in 1991. The law restricts telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes. Here are some key aspects of the TCPA that are important for sales and…
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tCPM
A bidding strategy used in online advertising, particularly in display and video advertising. It allows advertisers to specify the maximum amount they are willing to pay for 1,000 viewable ad impressions. Viewable impressions refer to the instances where an ad…
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TCR
The centralized database and governing entity responsible for managing the registration of Application-to-Person (A2P) messaging campaigns in the United States. It acts as the official intermediary between businesses, messaging providers, and mobile carriers to register and approve 10DLC (10-Digit Long…
