Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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TTV
A business metric that measures the time it takes for a customer or an organization to realize the benefits or value of a new product, service, or investment. In other words, TTV represents the time needed to go from the…
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TV
A popular form of visual entertainment that uses a broadcasting system to transmit audiovisual content to viewers. Television programming can include news, sports, documentaries, dramas, sitcoms, and a variety of other genres. The earliest televisions used cathode ray tubes (CRTs)…
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TVL
TVL is a metric used to measure the overall health and size of the decentralized finance (DeFi) ecosystem or a specific DeFi protocol. It represents the total value of all assets currently being staked, lent, or otherwise locked in a…
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TVO
TVO is a holistic way of measuring an investment’s benefits and costs over its entire lifecycle. While TCO focuses primarily on expenses such as purchase price, implementation fees, and ongoing maintenance, TVO goes further by factoring in the positive impact…
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TVOD
A digital video service model where customers pay for each content they wish to watch. Unlike the subscription-based model (SVOD), where users pay a regular fee for access to content, TVOD transactions are per-use. This model is akin to the…
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TXT
TXT records are a type of Domain Name System (DNS) record that contains text information for sources outside of your domain. You add these records to your domain settings. They are often used to validate ownership of a domain and to…
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UA
Universal Analytics is the previous generation of Google’s analytics service. Universal Analytics provided companies and webmasters with insights into web traffic, user behavior, and other metrics crucial for analyzing the performance of websites and online marketing campaigns. Universal Analytics used…
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UA
UA stands for User Acquisition, which is a critical concept in sales and marketing. It refers to the process and strategies used by companies to find and bring in new users or customers to their products or services. This can…
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UAA
A term used by the United States Postal Service (USPS) to classify mail that cannot be delivered to the recipient because the address on the mailpiece is incorrect, incomplete, or outdated. When mail is deemed UAA, USPS may return it…
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UAT
The final phase in the software testing process where end-users or clients test the software application to ensure it meets their business requirements and functions as intended in real-world scenarios. UAT verifies that the system is ready for deployment and…







