Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • VCR: Video Casette Recorder

    VCR

    A device that was commonly used for recording and playing back analog video and audio signals on magnetic videotapes. VCRs were widely popular from the late 1970s through the 1990s…

  • VCR: Video Completion Rate

    VCR

    Video conversion rate is a marketing metric that measures the percentage of viewers who take a desired action after watching a video. This action could include filling out a form,…

  • VDP: Vehicle Detail Page

    VDP

    A dedicated web page on a dealership’s website that showcases all relevant information about a specific in-stock vehicle. Each VDP is typically generated from the dealership’s inventory management system and…

  • VFX: Video Effects

    VFX

    The process of creating or enhancing imagery in a film or video that does not exist in the real world. VFX can create anything from realistic-looking creatures and environments to…

  • VGA: Video Graphics Array

    VGA

    An analog computer display standard originally developed by IBM in 1987. VGA is used to describe a specific display resolution of 640 pixels horizontally by 480 pixels vertically (640×480) and…

  • VHS: Video Home System

    VHS

    A popular consumer-level analog videotape format and recording/playback system that was widely used from the late 1970s through the 1990s. VHS tapes were used in VCRs and became the dominant…

  • VIN: Vehicle Identification Number

    VIN

    A unique 17-character code assigned to every vehicle manufactured for use on public roads since 1981. It serves as a vehicle’s fingerprint, containing specific information about the car, including manufacturer,…

  • VIP: Very Important Person

    VIP

    A term used to describe a group of individuals who hold a significant value or importance to a business or brand. These individuals are often high-profile, influential, or have strong…

  • VLA: Vehicle Listing Ads

    VLA

    A paid search ad format designed specifically for automotive dealerships to showcase live inventory directly within Google Search results. Unlike traditional text ads, VLAs display rich vehicle information—including make, model,…

  • Vlog: Video Blog

    Vlog

    A type of online content in which individuals or creators record video entries or episodes, typically featuring themselves or a specific subject, and share them on platforms like YouTube, Vimeo,…

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