Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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VMC
A digital certificate that enables organizations to display a verified brand logo next to their email messages in supported inboxes, such as Gmail and Apple Mail. VMCs are a core component of the Brand Indicators for Message Identification (BIMI) initiative,…
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vMVPD
A service that streams multiple television channels via the Internet. For example, providers in the US like YouTubeTV operate on a vMVPD model and provide several television channels as part of a subscription package. See also MVPD.
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VO
A type of advertising campaign optimization that takes AVO a step further by targeting users who are not only likely to install the app but also likely to generate significant value for the business. This value could be defined based…
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VOB
A video object file commonly associated with DVDs. These files contain video and audio data, subtitles, and menus, making them an integral part of the DVD format. VOB files are used to store the actual video content of a DVD,…
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VoC
The process of capturing and analyzing customer feedback and preferences about a company’s products, services, and overall brand experience. This feedback can come from various sources, including surveys, social media, customer reviews, and direct interactions with sales and customer service…
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VOD
A system that allows users to watch videos or other multimedia content whenever they want, rather than having to follow a predetermined schedule. With VOD, users can access a wide variety of content, including movies, TV shows, documentaries, educational videos,…
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VOIP
A technology that allows voice communication over the internet or other IP networks. In simpler terms, it enables users to make phone calls over the internet instead of using traditional phone lines. VoIP technology converts voice signals into digital data…
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VP
A senior executive role within an organization and its specific responsibilities can vary depending on the company and industry. VPs often oversee specific areas or departments, such as sales, marketing, finance, operations, or technology. They are responsible for strategic decision-making,…
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VPAID
A specification developed by the Interactive Advertising Bureau (IAB) to enhance the interaction between ad units and video players. Unlike VAST, which is primarily concerned with the delivery and presentation of video ads, VPAID adds a layer of interactivity to…
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VPAT
A document that helps federal agencies and other organizations assess the accessibility of information and communication technology (ICT) products and services, such as software applications, web applications, and electronic devices. The VPAT was created by the Information Technology Industry Council…
