Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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BIN
The initial series of digits at the beginning of a payment card number, traditionally the first six digits, though more recent standards may extend this to eight. The BIN plays a crucial role in the global financial system by identifying…
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BITV
A German regulation aimed at ensuring accessibility in information technology for people with disabilities. It is part of the broader legal framework under Germany’s Equal Opportunities for Disabled People Act. BITV establishes guidelines for public websites and digital services to…
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BLE
A wireless communication protocol designed for low-power and short-range applications, such as proximity marketing, wearable devices, and Internet of Things (IoT) devices. Also known as Bluetooth Smart, BLE is a variant of the classic Bluetooth technology, but it is optimized…
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BLOB
A data type used in databases to store large binary data, such as images, videos, audio files, documents, and other types of binary data. Here’s a more detailed description: Binary Data: BLOBs are designed to store binary data, which means…
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Blog
The word blog is a truncation of the term weblog. The term weblog was coined in the late 1990s by Jorn Barger, a programmer and writer. He used it to describe a personal online journal where he collected and shared…
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BLS
A U.S. government agency that provides data and statistics related to employment, labor market conditions, wages, inflation, and other economic factors. Understanding BLS data can be valuable for sales and marketing professionals to assess market trends, job growth, and consumer…
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BNPL
A type of financial service offered by some retailers, fintech companies, and payment platforms, allowing customers to purchase items immediately and pay for them in installments over a set period of time. BNPL services often feature interest-free payments or low-interest…
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BOFU
Represents the decision stage of the buyer’s journey. This is after the top of the funnel (TOFU) and the middle of the funnel (BOFU). At this point, prospects have thoroughly researched their options and are close to making a purchase…
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BOGO
A popular sales and marketing promotion strategy where customers are encouraged to purchase because they receive an additional item at no extra cost or a reduced price. This can apply to Buy One, Get One Free or Buy One, Get…
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BOH
All areas of a restaurant where food preparation and supporting operations occur, primarily the kitchen and storage areas. BOH technology systems focus on food preparation, timing, and coordination between cooking stations. These systems typically include kitchen displays or printers that…
