Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • BIN: Bank Identification Number

    BIN

    The initial series of digits at the beginning of a payment card number, traditionally the first six digits, though more recent standards may extend this to eight. The BIN plays…

  • BITV: Barrierefreie-Informationstechnik-Verordnung

    BITV

    A German regulation aimed at ensuring accessibility in information technology for people with disabilities. It is part of the broader legal framework under Germany’s Equal Opportunities for Disabled People Act.…

  • BLE: Bluetooth Low Energy

    BLE

    A wireless communication protocol designed for low-power and short-range applications, such as proximity marketing, wearable devices, and Internet of Things (IoT) devices. Also known as Bluetooth Smart, BLE is a…

  • BLOB: Binary Large Object

    BLOB

    A data type used in databases to store large binary data, such as images, videos, audio files, documents, and other types of binary data. Here’s a more detailed description: Binary…

  • Blog

    The word blog is a truncation of the term weblog. The term weblog was coined in the late 1990s by Jorn Barger, a programmer and writer. He used it to…

  • BLS: Bureau of Labor Statistics

    BLS

    A U.S. government agency that provides data and statistics related to employment, labor market conditions, wages, inflation, and other economic factors. Understanding BLS data can be valuable for sales and…

  • BNPL: Buy Now Pay Later

    BNPL

    A type of financial service offered by some retailers, fintech companies, and payment platforms, allowing customers to purchase items immediately and pay for them in installments over a set period…

  • bofu bottom of the funnel

    BOFU

    Represents the decision stage of the buyer’s journey. This is after the top of the funnel (TOFU) and the middle of the funnel (BOFU). At this point, prospects have thoroughly…

  • BOGO: Buy One, Get One

    BOGO

    A popular sales and marketing promotion strategy where customers are encouraged to purchase because they receive an additional item at no extra cost or a reduced price. This can apply…

  • BOH: Back of House

    BOH

    All areas of a restaurant where food preparation and supporting operations occur, primarily the kitchen and storage areas. BOH technology systems focus on food preparation, timing, and coordination between cooking…

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