Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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GaaP
A concept and approach to digital government service delivery. It involves the government providing a common set of tools, services, and infrastructure that can be used by multiple agencies and departments to build and deliver digital services more efficiently and…
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GAID
A unique, user-resettable identifier provided by Google to track and measure user activity within mobile apps for Android devices. Its primary purpose is to facilitate targeted advertising while allowing users more control over their privacy and how they interact with…
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GAM
A platform provided by Google for ad serving, ad management, and ad exchange. It is designed for web publishers and advertisers to create, manage, and optimize digital advertising campaigns across various channels. Google Ad Manager integrates multiple advertising technologies, enabling…
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GameFi
A sector that combines blockchain-based gaming with decentralized finance (DeFi) elements, allowing players to earn, trade, and invest in digital assets within gaming ecosystems. GameFi projects often use cryptocurrencies, non-fungible tokens (NFTs), and smart contracts to enable play-to-earn (P2E) models,…
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GAN
A class of machine learning (ML) frameworks designed by Ian Goodfellow and his colleagues in 2014. GANs are composed of two neural networks, the generator and the discriminator, which are trained simultaneously through a competitive process: The Generator creates new…
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Gb
In computing, a byte is a unit of digital information, typically 8 bits. Each bit can be either a 0 or a 1, and when grouped in sets of 8, they represent a single byte. A byte can represent a…
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GBP
A free tool that allows businesses to manage their online presence across Google, including Search and Maps. Think of it as your business’s home on Google. It’s where you can: Share key information: Your business name, address, phone number (NAP),…
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Gbps
A unit of measurement used to quantify data transfer rates. Gigabits represents 1 billion bits, and per second indicates the rate at which data is transmitted. Gbps is often used to describe high-speed network connections, such as fiber optic or Ethernet…
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GCC
A set of compilers and development tools developed by the GNU Project. It supports multiple programming languages and is widely used for compiling code, especially for Unix-like operating systems, though it’s also available for many other platforms. Here’s what you…
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GCLID
A unique tracking parameter automatically appended to destination URLs by Google Ads when auto-tagging is enabled. This parameter allows Google Analytics (GA4) and other connected systems to attribute sessions, conversions, and user behavior directly to specific ad clicks, bridging the…
