GBP

Google Business Profile

A free tool that allows businesses to manage their online presence across Google, including Search and Maps. Think of it as your business’s home on Google. It’s where you can:

• Share key information: Your business name, address, phone number (NAP), website, hours of operation, and photos.
• Connect with customers: Respond to reviews, answer questions, and post updates.
• Showcase what you offer: List your products or services, including a menu or booking options.
• Get found more easily: Improve your visibility in local search results, helping customers find you when searching for businesses like yours.

Your Google Business Profile is often the first thing potential customers see when they search for you online. A well-optimized profile can help you attract new customers, build trust, and stand out.

Google Business Profile Features

• Posts: Share updates, offers, and events directly on your profile.
• Photos and videos: Showcase your business with visuals.
• Messaging: Allow customers to contact you directly through your profile.
• Insights: Track how customers are finding and interacting with your profile.

I highly recommend claiming and optimizing your Google Business Profile if you have a business. It’s a powerful tool that can help you succeed online.

• Abbreviation: GBP