Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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IPS
A security solution that not only detects potential threats like an Intrusion Detection System (IDS) but also takes immediate action to block or mitigate them in real time. Operating inline with network traffic, an IPS actively prevents malicious activity before…
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IPSec
A suite of protocols that provides secure communication over IP networks by encrypting and authenticating data packets. Operating at the network layer, IPsec can protect all IP-based traffic between participating devices, regardless of the applications generating that traffic. IPsec supports…
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IPTV
A digital television broadcasting protocol that uses the internet to deliver TV programs and video content to viewers. IPTV delivers television content using Internet Protocol (IP) networks, which allows for greater flexibility and interactivity compared to traditional broadcast television. With…
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IPv4
IPv4 is the original version of the Internet Protocol (IP), which was first developed in the 1970s. It uses 32-bit addresses, which allows for a total of approximately 4.3 billion unique addresses. IPv4 is still widely used today, but it…
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IPv6
IPv6 is a newer version of the Internet Protocol (IP) that was developed to address the shortage of available IPv4 addresses. It uses 128-bit addresses, which allows for a virtually unlimited number of unique addresses. IPv6 is gradually being adopted…
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IQ
Intelligence Quotient (IQ) is a standardized measure of an individual’s cognitive abilities relative to their age group. It evaluates skills such as reasoning, problem-solving, logical thinking, and acquiring and applying knowledge. IQ is commonly assessed through tests to measure intellectual…
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IQG
Developed by TAG, IQG serve as a set of industry standards and practices for assessing the quality and integrity of digital advertising inventory. These guidelines help advertisers, agencies, publishers, and ad tech providers make informed decisions about the inventory they…
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IQL
The earliest stage of a lead in the modern marketing and sales funnel. These leads have demonstrated some level of interest in your business by engaging with top-of-funnel (TOFU) content—such as blog posts, educational guides, webinars, or whitepapers—but have not…
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IR
A section of the Graduate Management Admission Test (GMAT). The Integrated Reasoning section assesses a test-taker’s ability to analyze and synthesize information from various sources and solve complex business problems. Here are the key features of the GMAT Integrated Reasoning…
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IR
The structured, strategic process that organizations use to identify, contain, eliminate, and recover from cybersecurity incidents. It forms the backbone of operational resilience in modern enterprises, ensuring that security events—such as data breaches, ransomware attacks, or insider threats—are managed efficiently…
