Analytics & Testing Articles
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
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Hyperise: Drive Sales Engagement with No-Code Personalization in Text, Images, and Video
Generic marketing no longer cuts it. Customers crave personalized interactions that feel tailor-made for their unique needs. Yet, delivering hyper-personalized experiences at scale can be an insurmountable challenge for sales and marketing teams. This is where Hyperise comes in—a platform designed to make personalization simple, effective, and scalable. Hyperise Hyperise is a cutting-edge personalization platform that empowers businesses to create…
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The Evolution of Tech: Key Innovations to Watch in 2025
By 2025, you’ll see transformative tech reshaping industries, with AI enhancing productivity and innovation. Quantum computing will revolutionize fields like cryptography and drug discovery, while 33% of tech organizations dive into quantum initiatives. 5G’s global reach will support 32 billion IoT devices, driving data-driven opportunities. This connectivity extends to advancements in streaming services like IPTV Canada, offering seamless, high-quality access to entertainment through enhanced…
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Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you’re a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools to build, manage, and scale your e-commerce store. BigCommerce BigCommerce is a top-rated Open SaaS e-commerce platform designed to empower…
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50 Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow in 2025
There are no limitations to the number of publications on technology, but I wanted to share a great list that breaks down some of the leaders in MarTech and related industries. While this may look like I’m promoting my competitors, I don’t believe this is the case… there’s simply too much happening in these industries for any single publication to…
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Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…
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CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
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Designing for SaaS Success: Why UI/UX Is Critical
Think about the last time you used a confusing or clunky platform. Did you want to return? Perhaps not. Here, we will explore why UI/UX design is vital for SaaS platforms. SaaS, or software as a service, is a delivery model for software that enables customers and users to access apps through the Internet. While UI deals with the look, UX…