Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that…
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Segments: Unlock Your Shopify Store’s Full Potential with AI-Powered Segmentation and Insights
Every eCommerce business faces the challenge of understanding its customers. Which products should be marketed to whom? What type of campaigns will maximize sales? And, most importantly, how can you drive repeat purchases from existing customers? These questions, crucial for…
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Verisk Marketing: Power Your Campaigns with the Industry’s Top Consumer Contact Data and Insights
In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing…
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The 12 Step Framework to Maximizing Your Return on Ad Spend (ROAS)
I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half. John Wanamaker Maximizing your return on ad spend ROAS is not about discovering a single high-performing channel…
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Hubspot: How To Test Call-To-Action Variations for Explosive Business Growth
Understanding your audience is paramount to success. But how can you truly know what resonates with your customers and drives conversions? Enter A/B testing , a simple yet powerful tool that can transform your marketing strategy. HubSpot , a leading…
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How to Build a URL Shortener (PHP, MySQL, .htaccess)
With so many long URLs cluttering the web, having your own URL shortener can help create clean, short links perfect for marketing campaigns, social media, or personal projects. From a marketing standpoint, URL shorteners are critical for a couple of…
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App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing ( MVT ). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing , also known as split testing , is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with…
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How to Map the Customer Journey for Better Marketing Insights
Understanding your customers' journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey…
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EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today's e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization ( SEO ). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling…