Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023 , standard Universal Analytics ( UA ) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 ( GA4 ). It's critical that you immediately integrate Google Analytics…
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What Is A Statement Of Work (SOW)? How To Write A SOW… Including Sections
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategies. While the vendor has expertise in the products or services they're providing, the institutional…
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What Are The 4 Ps Of Marketing? Should We Update Them For Digital Marketing?
The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the model in his book, Basic Marketing: A Managerial Approach…
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What Are The Best Marketing Platforms?
Please stop asking this. I mean it. There is no best . Period. It's a question that I'm asked over and over again by both marketers and industry professionals alike. It's a question that can't possibly be answered unless there's…
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How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization ( CRO ) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and…
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Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization ( CRO ) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing…
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It's amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management ( CRM ) was no longer a platform, it's basically a…
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How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds.…
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Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)
This month, I’ve been programming in PHP and MySQL for GIS . While researching the topic, I had difficulty finding geographic calculations to find the distance between two locations, so I wanted to share them here. The simple way of…
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We're always on the lookout for great tools and with a $5 billion industry, search engine optimization ( SEO ) is one market that has a ton of tools to help you. Whether you're researching your competitors' backlinks, trying to…