Marketing Infographics Social Media & Influencer Marketing

Architects and B2B Tweeting

Douglas KarrJul 11, 2011

1 minute read

is twitter useful

Those business to business (B2B) folks aren’t always at the top of the marketing research news, but every once in a while you find a gem. Although this specific Infographic from Pauley Creative focuses on a survey of UK Architects, I believe the findings could open up other B2B companies to seeing how the medium can be advantageous to their organization. According to the survey results, most architects use Twitter to keep up with the latest industry news and network with industry peers.

how do architects use Twitter infographic

About Pauley Creative:

According to their website, Pauley Creative specialises in digital marketing for the construction industry. We have experience in building high performing and measurable digital marketing strategies for our clients that create brand awareness and drive business leads for construction-related companies.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.