Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketers Are Spending More Time Managing Data Than Getting Insights From It
Modern marketing was supposed to get easier. With more platforms, more data, and now AI layered into nearly every tool, teams were promised clearer insights, faster decisions, and better outcomes. Instead, many marketers feel like they are spending more time…
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Owning the Medium: How Brands Build Durable Advantage in Competitive Markets
In crowded markets, visibility is not the same as advantage. Many brands are present everywhere yet remembered nowhere. They publish constantly, advertise aggressively, and chase algorithmic reach, but remain interchangeable with competitors. The brands that break out do something fundamentally…
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How PR Teams Can Still Win With Organic Social (Without Paid Promotion)
For many PR professionals, organic social media feels like a channel that no longer delivers. Brand posts struggle to reach followers, engagement rates are a fraction of what they once were, and platform algorithms increasingly prioritize paid promotion. Compared to…
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Scan ID Solutions: Enhancing KYC Compliance for FinTech and Banking Apps
Financial institutions face mounting regulatory pressure to verify customer identities accurately while preventing money laundering and fraud. Know Your Customer regulations require banks and FinTech companies to confirm the identity of every account holder through document verification and ongoing monitoring.…
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Navattic: Build Interactive, Self-Service Demos For Your SaaS Product
Modern B2B buyers expect to explore software on their own terms. They research late at night, revisit features weeks later, and compare workflows long before they are willing to talk to sales. Traditional SaaS demos struggle in this environment. Gated…
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Equipping Your Business for Professional Video Marketing in 2026
Creating professional corporate video no longer requires a production truck, a dedicated crew, or a five-figure budget. In 2025, the gap between in-house video and agency-produced video has narrowed dramatically. Cameras are better, microphones are smaller and more reliable, lighting…
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Turning “I Don’t Like It” Into Better Creative Outcomes
Creators who make their living translating other people’s visions into tangible work occupy a strange and often emotionally charged space. Whether you design products, shape brands, write copy, or build experiences, you are paid for judgment, taste, and craft. One…
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Why CRO Starts Before the Landing Page: Optimizing the Customer Journey to Conversion
Most conversion work gets concentrated on the landing page because it is measurable, testable, and close to the moment of decision. But the landing page is the endpoint of a journey that began earlier, often minutes, days, or weeks before…
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WordPress Plugin: A To-Do List That Finally Lives Where the Work Happens
Martech Zone is approaching its twentieth year online. Over that time, it has gone through multiple WordPress themes, hundreds of plugin changes, and the steady accumulation of thousands of posts, pages, landing experiences, and experiments. With that kind of history…
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Bigtincan: An AI-Powered Revenue Enablement Platform for Modern Sales Teams
Revenue teams are under pressure to perform in an environment where buyers are more informed, sales cycles are longer, and consistency across every interaction directly impacts outcomes. Sellers must move faster without sacrificing accuracy, marketing teams must maintain message control…