Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps
The mobile app economy is undergoing a major shift. Mobile developers are rapidly adopting Web2App models, driving user acquisition through web funnels where users purchase subscriptions before downloading the app, enabling more accurate attribution and bypassing App Store fees. Web2App adoption grew by 77% in 2024. Appsflyer This shift was accelerated by the recent Epic v. Apple ruling, which requires…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks. With marketing budgets expected to remain at roughly 7.7% of company revenue through 2025, every expenditure must clearly demonstrate its…
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FlexClip: AI-Powered Tools That Enable You To Create Videos Effortlessly
Modern marketers are under pressure to publish video everywhere—fast. Budgets are tight, teams are lean, and attention spans are shorter than ever. You still need on-brand intros, promo spots, product explainers, social shorts, webinars, and event recaps… ideally without wrangling complex software, expensive stock libraries, or a weeks-long learning curve. FlexClip Meet FlexClip, an online video creation platform built to…
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Ziflow: The Proofing Platform Top Enterprise Brands Trust to Move Faster
Bringing creative content to life is rarely a smooth process. From endless email chains to conflicting feedback and missed deadlines, the review and approval phase often slows down campaigns that should be moving forward. For marketing and creative teams, those bottlenecks don’t just waste time—they put brand consistency, compliance, and campaign impact at risk. Ziflow Ziflow exists to remove those…
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LLM-Native UX: Designing Interfaces Where the Answer is the UI, Not the Page
The rise of large language models (LLMs) in AI is changing not just how we search for information, but how we interact with digital products altogether. Traditional web and app experiences have been built around pages and structured layouts where users must navigate menus, filters, and tabs to find what they need. But with LLMs, that paradigm is being flipped.…
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From Product Push to Customer Pull: How MarTech Enables True Customer Centricity
The Great Marketing Shift The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing and seeking. Customer centricity represents a comprehensive business philosophy that places the customer’s experience, needs, and journey at the center…
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AI-Powered Content Optimization with Surfer SEO: Transforming Content Marketing and SEO in 2025
Surfer SEO has become a linchpin in the evolution of search engine optimization by weaving artificial intelligence (AI) into a unified workflow for research, content creation, and on‑page optimization. As the marketing technology portal MarTech notes, AI is revolutionizing sales and marketing by leveraging machine learning (ML), natural language processing (NLP), and predictive analytics to automate processes, personalize experiences, and…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is choosing the right platform: one that’s simple enough to use right away but powerful enough to grow with you. This…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint, both direct and indirect: seeing an ad or hearing about you, visiting your website, making a purchase, using the product or service, seeking help when needed, reading documentation or tutorials, renewing…
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Death to Bland Brands: Developing a Strong POV Worth Fighting For
UVP Before POV One of the staples of marketing 101 is the concept of a unique value proposition (UVP). Typically, we’re told to create a UVP along these lines: What you do Who you do it for How you do it differently or better than everyone else Because it’s marketing, and there’s never only one way to do anything, you’ve…
