Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools
Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of the above. Nearly three-quarters of consumers say chatbots aren’t able to handle complex questions and often provide inaccurate answers, while half…
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Customer Data Platforms
What Not To Do with First Party Data: Common Mistakes with MarTech
Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…
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Artificial Intelligence
Botsheets: Train A Chatbot And Capture Leads With Google Sheets With This No-Code GPT Solution
Businesses face the challenge of engaging with customers in a personalized and efficient manner… and an accurate chatbot can provide immense engagement value. As customer expectations continue to rise, companies must find innovative ways to capture leads, provide valuable insights, and deliver exceptional experiences. Fortunately, there is a solution that empowers businesses to achieve these goals without requiring extensive technical…
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Martech Zone Apps
Understanding Readability: Connecting with Your Target Audience
Capturing and holding your target audience’s attention is more challenging than ever. One critical factor in effectively reaching your intended readers is readability. Readability refers to how easily a piece of writing can be understood by its target audience. By ensuring your content is readable and accessible, you increase the likelihood of engaging your readers, conveying your message effectively, and…
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Marketing Tools
Flippa: Your Guide to Valuation, Buying, Or Selling Web Properties for Maximum Profit
Entrepreneurs face many challenges when valuing, selling, or acquiring websites. The digital landscape is constantly evolving, making it difficult for website owners to determine the true worth of their online assets. Many talented individuals excel at launching innovative websites and building a loyal customer base, but they often lack the financial resources necessary to scale their businesses to the next…
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Marketing Tools
Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…
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E-commerce and Retail
How to Improve Mobile Conversion Rates With Digital Wallets
Mobile conversion rates represent the percentage of people who opted to use your mobile app or mobile-optimized website out of the total number of people offered. This number will tell you how good your mobile campaign is and, with attention to detail, what needs to be improved. Many otherwise e-commerce retailers see their profits plummet regarding mobile users. Shopping cart abandonment rates are ridiculously…
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Mobile Marketing, Messaging, and Apps
Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless user experiences. This article delves into the concept of mobile-first design, discusses Google’s requirements for mobile-optimized websites, and highlights the…
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Sales Enablement, Automation, and Performance
Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site
Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how to engage with them effectively. Visitor Queue can help increase revenue by 10-20% through personalization and visitor identification. Visitor Queue…
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Paid and Organic Search Marketing
How to Ensure (And Verify) That Your Content Is Indexed on Google
Getting your content indexed on Google is crucial for SEO and driving organic traffic to your website. Google discovers and indexes URLs through a combination of methods, including following links, processing sitemaps, and recognizing external links. In this article, we’ll explore these methods in detail and discuss how you can expedite the crawling and indexing process. How Google Discovers URLs…
