Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing Tools
Add Shortcuts To Google Chrome To Use Site Search On Your Favorite Sites
If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. You may not realize that Google Chrome has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Google…
- Social Media & Influencer Marketing
Leveraging Social Media Trends for Business Innovation in Asia Pacific
In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses strive to navigate this dynamic terrain, understanding and leveraging these trends is not just an advantage but a necessity for sustainable growth and competitiveness. The Evolution of Social Media in Business Social media’s journey from…
- Customer Data Platforms
You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps
Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue. 67 percent of respondents have onboarded a Customer Data Platform (CDP), yet only 17% have reported high utilization of them. Gartner Here are some of the most common gaps that we hear from organizations when it comes to…
- Content Marketing
How to Use Video to Boost Customer Engagement
If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more. Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…
- Advertising Technology
Alt IDs: An Improvement or Replacement in Adtech?
The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their impact. It seems like there are two camps forming: people thinking Alt IDs are simply a replacement to cookies, and…
- Marketing Tools
Add Shortcuts To Firefox To Use Site Search On Your Favorite Sites
If you manage a large website, you probably search it all the time. You may also have a selection of favorite sites where you always search internally for information. You may not realize that Mozilla Firefox has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Firefox Search Shortcuts…
- Advertising Technology
The Privacy Sandbox Standoff: A Quest for Sustainable Solutions
The battle over Google’s Privacy Sandbox reveals a stark truth: incremental adjustments won’t suffice in a privacy-conscious advertising environment. The IAB Tech Lab‘s assessment of the technology and Google’s retort illuminate the limits of any single approach, underscoring the need for a fundamental rethinking of how advertising value is generated. The IAB’s concerns about granular targeting, fingerprint risks, and competition…
- Marketing Tools
Fantastical: The Ultimate Calendar and Task Manager for All Your Apple Devices
Managing our schedules and staying on top of our tasks can be overwhelming. With countless meetings, deadlines, and personal commitments, it’s easy to feel like we’re constantly playing catch-up. Fortunately, there’s a solution that can help you take control of your time and stay organized across all your devices. Flexibits Fantastical Fantastical is an award-winning calendar and task management app…
- Content Marketing
WordPress: 10 User Experience Features That Add Flare to Your Site
I’m currently building out a new WordPress site for my company. In the twenty years I’ve been developing sites, the CMS has expanded with incredible themes, plugins, and features. While I have my favorite WordPress plugins that I incorporate, I do think it’s wise to view site development quite differently than we used to. One glaring metric central to today’s visitors continues to…
- Advertising Technology
What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
