Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Nine Challenges Brand Marketers Face with Generative AI
While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to evolve, likely at an increasingly frenetic pace. In addition, the rules of engagement are being written in real-time, making it…
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Analytics & Testing
Alteryx: An AI Analytics Platform To Unlock Insights at Enterprise Scale
Organizations are drowning in data but starving for insights. Extracting meaningful information from vast and complex datasets is a major challenge, requiring significant time, resources, and technical expertise. Many companies struggle to keep up with the growing demands of data analysis, leading to missed opportunities and suboptimal decision-making. Alteryx AI Analytics Platform The Alteryx AI Analytics Platform is a unified,…
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Artificial Intelligence
Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…
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Analytics & Testing
Unlocking Business Insights with the Sankey Diagram
As we build highly accurate predictions for creating lookalike audiences for our customers, one powerful visual that we have that shows the transformation of their new customer base from at-risk and churning to loyal, valuable customers is the Sankey Diagram. The Sankey diagram was named after Irish engineer Matthew Henry Phineas Riall Sankey. Sankey diagrams illustrate a system’s flow of…
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Content Marketing
Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions
Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…