Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Navigating the AI Hype: Key Trends and Strategies for Brands and Advertisers
In the fast-evolving world of commerce media, the integration of artificial intelligence ( AI ) is now more than just a trend—it's a necessity. As AI permeates every facet of the ecommerce ecosystem and the FOMO accelerates, companies that may…
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Lyve: Boost Your Shopify’s Store Conversion Rates with AI-Powered Shoppable Video
In the ever-evolving landscape of e-commerce , shoppable video has emerged as a powerful tool for engaging customers and driving sales. What is Shoppable Video? Shoppable video is a groundbreaking technology that's reshaping the online shopping landscape. It seamlessly combines…
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Klaviyo: Drive Exceptional Growth with Intelligent Marketing Solutions for Your Online Store
Professionals are often overwhelmed by the tasks required to manage customer interactions across multiple channels. The workload can be daunting, from crafting personalized emails to orchestrating timely text messages and mobile push notifications. The challenge is further amplified by the…
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Grasshopper: Empowering Virtual Sales Teams with Advanced VOIP Communication Tools
Sales teams face numerous challenges in managing communications effectively. With the rise of remote work and virtual sales processes, professionals need robust tools to stay connected, maintain a professional image, and never miss an opportunity. Small businesses and entrepreneurs, in…
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Why Every Business Needs a Data-Driven Culture
Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run…
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DataRobot: Unifying Generative and Predictive AI for Enterprise Success
Organizations across industries face mounting pressure to harness the power of artificial intelligence ( AI ) to drive innovation, optimize operations, and gain a competitive edge. However, many struggle with the complexities of implementing AI at scale, from data preparation…









