Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Email Marketing & Automation
Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)
When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs, and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday, I launched an outbound email via Hubspot for our company to promote our brand to prospects who are likely attendees of…
-
Mobile Marketing, Messaging, and Apps
The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024
The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that…
-
Email Marketing & Automation
Understanding Today’s Email Behaviors: Insights from Modern Inbox Interactions
If there is one technology I believe needs a significant boost in productivity using AI, it’s our inbox. Not a day goes by without someone asking me: Did you get my email? Even worse, my inbox is full of people repeatedly checking with me on an email… resulting in more emails. The average email user receives 147 messages every day.…
-
Analytics & Testing
Webtrends: Transform Your Web App Data into Actionable Insights with On-Premise Analytics
Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare, finance, and government sectors, require sophisticated solutions to harness the vast amount of data their web applications generate. Webtrends Analytics…