Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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EveryoneSocial: Unlock High-Impact Employee Advocacy at Scale
Modern organizations are under intense pressure to differentiate themselves in a crowded digital environment. Buyers are skeptical, recruiting is competitive, and people, rather than corporate channels, increasingly shape brand visibility. Marketing and communications teams know that advocacy can solve these…
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Why Paid Reviews Are Not Worth Betting Your Business On… And How To Get Genuine Reviews
Customer reviews now play a central role in determining search visibility, local rankings, and customer trust. Search engines rely on the quality, volume, and authenticity of reviews as indicators of a business’s credibility and relevance. Because of this, many business…
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Email Marketing vs. Social Media Marketing: Understanding the Real Differences in Value, Reach, and Long-Term ROI
Marketers rarely put email and social media side by side in a meaningful way. One is often viewed as a traditional workhorse and the other as a dynamic, fast-moving arena where brands hustle for visibility. Yet when you examine how…
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MarTech Data Drives Better Experiences But Transparency Must Lead the Way
MarTech customer-tracking data sits at the center of modern marketing strategy, powering everything from attribution modeling to AI-driven personalization. As artificial intelligence becomes a foundational layer in marketing operations, the volume and quality of the data it consumes become just…
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AI Is Rewiring Your Customer’s Mind… And Marketing Will Never Be the Same
Mark Schaefer has always had an instinct for seeing around corners, but he has an even rarer gift: he notices how technological change lands on the human heart. Long before AI dominated business headlines, Mark was writing about community, emotional…
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MailButler: Eliminate Your Inbox Guesswork with Email AI and Tracking
Modern professionals rely heavily on email to close deals, manage projects, and nurture long-term relationships. Yet most inboxes lack the intelligence, structure, and automation needed to support that level of responsibility. The result is missed follow-ups, messages handled at the…
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Zenzap: The All-In-One Chat Platform (Tasks, Calendar, Docs) Marketing Teams Will Actually Use
Marketers, agency teams, and contractors rarely struggle with a lack of ideas. What slows them down is the friction between tools, communication gaps, and the constant juggling of chats, tasks, calendars, and files. Deliverables get scattered, follow-ups get delayed, and…
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Listen to Your Customers? 5 Costly Marketing Assumptions That Lead Brands Astray
Marketing teams rarely struggle to gather feedback. The real challenge is interpreting and prioritizing it correctly. People say they want clean, quiet, interruption-free digital experiences—yet they consistently respond to tactics they claim to dislike. The result is a constant tug-of-war…
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Coursebox: Transform Your Expertise Into High-Authority Courses in Minutes with AI
Modern product marketing increasingly hinges on a company’s ability to educate its audience with clarity, speed, and authority. Whether you’re onboarding new customers, training partners, or showcasing industry expertise, a learning management system has become one of the most powerful…
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How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2025
Search Engine Optimization (SEO) is a cornerstone of success, driving visibility, engagement, and conversions. It's one of the few channels where users indicate intent to purchase or research a purchase online. As search engines become the dominant channel between consumers…