Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Buzz.ai: An All-In-One Social and Email Outreach Sales Enablement Platform
Professionals constantly face challenges like managing multiple outreach channels, keeping up with fast-paced market changes, and efficiently converting leads into sales. Buzz.ai addresses these common hurdles with its all-in-one sales enablement platform, offering tools designed to streamline and optimize the sales process. The current sales environment demands agility and precision. Sales teams grapple with: Multifaceted Outreach: Balancing social media and…
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Paid and Organic Search Marketing
SEO Statistics: History, Industry, and Trends in Organic Search (Updated for 2023)
Search engine optimization (SEO) affects the online visibility of a website or a web page in a web search engine’s unpaid results, referred to as natural, organic, or earned results. Search Engine History Here’s a timeline of organic search history and its evolution over the years: 1994: AltaVista was launched. Ask.com (originally Ask Jeeves) started ranking links by popularity. 1995:…
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Artificial Intelligence
What is Artificial Intelligence? A Comprehensive Guide for Business Professionals
One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent… until now. As I watch artificial intelligence (AI) advancements, I fear that I’m falling behind… and it could cost me a great career where I’ve spent every spare minute studying, applying, and implementing…
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Marketing Tools
FVC: Build A Locally Hosted Video DAM (Digital Asset Management) Instance On Your Windows PC
Managing and organizing vast video content can be overwhelming for a professional videographer juggling multiple clients and hundreds of projects. Each project has its unique set of scenes and videos, and keeping track of all this data is crucial yet time-consuming. The complexity escalates when you have to quickly retrieve a specific scene or clip from an archive that spans…
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Artificial Intelligence
Google Vertex AI: Your AI Powerhouse for Every Business Need
In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS. In full disclosure, the company is a Google partner and has designed and engineered a platform in the retail DTC industry that’s exceeding everyone’s expectations… especially Google’s. Google’s Multifaceted Approach To AI Regarding AI, Google isn’t…
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Content Marketing
EmbedPress: Seamless Embedding Of Third-Party Content In WordPress From Virtually Anywhere
It’s not uncommon for companies to have dozens of destinations online where they’re pushing content to build awareness and acquire prospects. Brands with WordPress sites often face significant challenges when integrating or embedding this external content. The absence of a versatile tool leads to complex integration requirements, performance bottlenecks, and issues with lazy loading. EmbedPress: Over 150 Embeddable Sources EmbedPress…
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Artificial Intelligence
FastBots: Build A Custom WordPress XML Sitemap For Training Your AI Bot
Martech Zone has thousands of articles, with many of them outdated. I’ve worked on the site for several years to remove or update hundreds of articles, but I still have many more. At the same time, I’d like to train a natural language bot with my content, but the last thing I want to do is train it on outdated…
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Sales Enablement, Automation, and Performance
Sales Enablement Tips and Technology
The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…
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Event Marketing
ClickMeeting: Maximize Lead and Prospect Engagement With A Browser-Based Webinar Platform
Webinars and recorded webinars have become integral to sales and marketing strategies due to their unique capacity to engage and educate a broad audience. Live webinars provide an interactive platform to connect with customers and prospects, fostering a sense of community and real-time engagement. They offer the opportunity to showcase expertise, demonstrate products, and directly address customer queries, thus establishing…
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Artificial Intelligence
AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an…
