Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Build a Client-Centric Culture
What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a…
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Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify
When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for…
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What Are Cascading Style Sheets (CSS)?
Read below for a full explanation of how cascading stylesheets work. We display our apps at the top of the page so that it’s easy to find and use. If you’re reading this article via email or feed, click through…
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From Harmony to Innovation: The Surprising Impact of Consensus in Marketing
Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such…
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Proximity Marketing and Advertising: The Technology, Types, and Tactics
As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the…