Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus
In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the…
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How AI-Powered Experimentation Will Drive Digital Marketing Innovation in 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens.…
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BlazeMeter: Level Up DevOps With AI-Powered QA and Testing
Delivering reliable software fast isn’t just a goal—it’s a mandate. But many DevOps teams are stuck juggling slow manual testing, scattered tools, and limited resources. With rising complexity across APIs , devices, and user expectations, how do you test everything…
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The Four Pillars of Product Success: How Product Managers Prioritize Features for Maximum Impact
Product managers are crucial in prioritizing backlogs and driving innovation within companies. They must balance existing and potential customers' needs and the company's overall growth and profitability. This article will explore four central themes that product managers should consider when…
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How To Block Legitimate And Illegitimate Bots from Crawling and Scraping Your Site
Martech Zone continues to grow in popularity over recent weeks... and with it it's also becoming a popular site for hackers and bots. Last week, my hosting company alerted me to my site being hammered with what almost appeared to…
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Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal…
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Facebook Advertising Campaigns And Their Objectives
IMHO, brands must remember that Facebook ( Meta ) is not designed to help businesses grow organically—it is a pay-to-play platform that profits from acting as a toll road between brands and their potential customers. Even if your organization has…
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App: Calculate How Much Online Reviews May Impact Your Sales
This calculator predicts the increase or decrease in sales based on the number of positive, negative, and resolved reviews your company has online. [onlinereviewcalculator class="app-container"] For information on how the formula was developed, read below: Formula for Predicted Increased Sales…
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ResellerRatings: Review and Reputation Management for Online Merchants
Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it's crucial for businesses to effectively manage their online reputation and leverage…
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The Paralysis of Fear in Business: Irrational Worries and the Consequences of Inaction
Fear can be a powerful and often irrational force that hinders growth, stifles innovation, and ultimately leads to an organization's downfall. Companies face a myriad of potential issues, both internal and external, that can cause anxiety and trepidation among leaders…
