Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Unified Commerce and Capturing Market Potential

    Seizing Market Potential Through Unified Commerce

    In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration…

  • Brightcove: Video Streaming Solutions

    Brightcove: A Versatile Streaming Solution for Diverse Businesses

    Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and…

  • Are Interactive Infographics Worth the Investment?

    Are Interactive Infographics Worth The Investment?

    The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of…

  • Steve Jobs Infographic and Lesser Known Facts

    Steve Jobs: The Infographic and Insights Beyond the Apple Legacy

    I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or…

  • Digital Marketing vs. Traditional Marketing Infographic

    Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection

    With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and…

  • 1WorldSync: How accurate product content reduces returns

    1WorldSync: How Accurate Product Content Helps Eliminate Returns

    2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer…

  • Jeeng: Publisher Email Monetization and Ad Server

    Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email

    The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges.…

  • QR Code: How they work, best practices, and a funny video

    Everything You Wanted To Know About QR Codes

    By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can…

  • KML Sitemap and Geographic Data

    Add Your Geographic Data to your Sitemap with KML

    If your site focuses on geographic data, a KML sitemap can be a valuable tool for integrating with map services and accurately representing spatial information. A KML (Keyhole Markup Language) Sitemap is a specific sitemap used primarily for websites containing…

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