Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies
When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio. Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…
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AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)
In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this innovative tool can transform how you interact with your documents. A New Era of Document Interaction AskYourPDF brings your documents…
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What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…
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MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. MarketSnare MarketSnare was built to solve this exact challenge.…
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Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
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Why It’s Time to Retire the Term “Affiliate Marketing”
The marketing industry is transforming. So much so that most marketers say the business has adapted to more change over the last few years than in the last five decades. Much of the change is driven by new technologies and a proliferation of data. Affiliate marketing, in particular, is undergoing such fundamental changes that it’s high time we retire the…
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WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php
A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I always analyze the plugins utilized, quality of the code, impact on the site, and how much functionality there is in…
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MacOS: Need to Verify DNS Locally Using Hosts on OSX?
One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having difficulty determining whether the site was resolving with the new hosting account (new IP Address). When troubleshooting DNS, keep in mind a few things: Understand how DNS works, understand how your domain registrar…
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Tailwind: Your Small Business Virtual Social Media Marketing Team for Instagram, Facebook, and Pinterest
The need for effective marketing is more critical than ever. Small businesses and brands constantly seek ways to stand out and meaningfully engage their audience. The traditional approach often involves creating and scheduling social media posts and email campaigns from scratch, which can be overwhelming or beyond the resources of many small businesses. Hours are spent pondering over the perfect…
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How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
