Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
WordPress: Add A Custom Class If The Post Was Published Today
I’m constantly getting requests from our clients for customizations I’ve never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They wanted to incorporate the class on archive pages, search results, and single post page templates of their child theme. To…
-
Mediamodifier: Mockups and Design Templates In One Affordable Platform!
My partners and I are always surprised at the number of tools that we subscribe to every month to use for our clients. It seems it’s always one one-off feature we need for almost every client, so we subscribe with the hopes we can repurpose the tool for another client someday! It’s not often you find a platform that has…
-
Castmagic: Turn Your Podcast Audio Into Ready-To-Use Shareable Content
Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social media updates, and other promotional materials. Castmagic Castmagic is a platform that helps podcasters streamline their workflow and transform their…
-
Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation
Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Two-thirds of marketers in the US planned to turn to influencer marketing and increase their budgets for such campaigns. Insider Intelligence The influencer marketing industry reached $16.4 billion in…
-
How to Synchronize Calendars From Two or More Google Workspace Accounts
With my publication and consulting firm, I have an issue where I’m operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show times from each calendar as busy. I searched for any solution… and the only way I could do it was…
-
The Definitive Guide to Content Marketing Metrics in GA4 and GTM
Marketing executives are facing increasing pressure to demonstrate the impact of their content efforts across every channel, format, and stage of the customer journey. While numerous third-party analytics tools are available, much of what is needed for strategic measurement can be configured within Google Analytics 4 (GA4), especially when paired with Google Tag Manager (GTM). This guide outlines how to…
-
Remove.bg: Remove Image Backgrounds from Headshots, People, and Objects Flawlessly with AI
If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. Not a day goes by that I’m not checking in to what he’s discovered next… and he let everyone know about a new tool online, remove.bg. The tool utilizes artificial intelligence (AI) to analyze images with…
-
Livestorm: Drive Leads and Boost Engagement With Your Virtual Events
If there’s one industry that’s exploded in growth due to travel restrictions and lockdowns, it’s the online events industry. Whether it’s an online conference, a sales demonstration, a webinar, customer training, an online course, or even internal meetings… most companies have had to invest heavily in video conferencing solutions. Inbound strategies are being driven by webinars nowadays… but it’s not…
-
Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…
-
JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There’s a psychology to purchases that most brands ignore, known as foot-in-the-door. The tactic is this: Once a prospect has overcome whether or not to make a purchase, they’re more likely to say yes to an additional expense. Trust is the biggest hurdle with online purchases, and once you overcome the trust factor, upselling or cross-selling requires far less effort.…
