Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Job Description for a Marketing VP
A Marketing Vice President ( VP ) is a senior executive responsible for overseeing and leading an organization's marketing efforts. Their role is critical in shaping the company's marketing strategy, driving brand awareness, and achieving marketing goals. Here's an overview…
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10 Ways That Companies Are Reducing Data Storage and Retention Costs
We're assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data , this is it. Analytics captures data non-stop and is presented by hour, day, week,…
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Your Ultimate and Complete Email Send Checklist!
It never fails... about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images . Or…
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Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations' decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack…
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Digital Content Production: What’s Your End Product?
How do you define the end product of your content production? I've been struggling with marketers' perception of digital content production. Here are some goals I continue to hear: We want to produce at least one blog post per day.…
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History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of…
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Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentalit y has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions…
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Salient: Why This Responsive WordPress Theme Should Be Your Next (and Last!)
We've implemented, customized, and even built thousands of WordPress themes over the last two decades. Having a responsive website is not just a luxury but a necessity. With the dominant use of smartphones and tablets, users access websites from various…
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AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting.…
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AI PRO: Helping Business Professionals and Creatives Discover, Learn, and Innovate with AI
Artificial intelligence ( AI ) is evolving at an unprecedented rate. With countless AI tools and technologies being released daily, staying up-to-date and navigating this tidal wave of information can be daunting. AI has rapidly expanded its reach into various…
