Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
iThemes Security Pro: The Essential WordPress Security Plugin for Self-Hosted Websites
WordPress is a popular and widely used platform for building websites, but its popularity also makes it a prime target for hackers. A colleague of mine recently told me how a client on his server installed a malicious plugin that infected every WordPress instance on his server. After he spent hours cleaning out the malware, he launched the sites and…
- Sales and Marketing Training
How To Avoid Getting Held Hostage by Marketing and Advertising Agencies
Starting my agency was an eye-opener into how business is done… and it’s often not very pretty. I don’t want this post to be an agency-bashing post since I empathize with many agencies and the difficult decisions they have to make. When I started, I was idealistic that I didn’t want to be that agency – one of those agencies…
- E-commerce and Retail
Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how e-commerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves…
- Analytics & Testing
Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large e-commerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
- Content Marketing
WordPress: Fight Registration Bot Spam On Your Site With hCaptcha
As with many WordPress sites, Martech Zone is open to anyone registering. I don’t want to shut down open registration, as I’ve welcomed hundreds of contributors and partners to the site. However, having an open registration form on the site has invited thousands (I’m not kidding) of bots to register accounts to publish malware and spam articles. A bot that…
- Customer Data Platforms
SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…
- Content Marketing
10 Ways to Ensure Content Marketing Success
Ready to give your content marketing efforts a boost? It takes some time and forethought to make your content work for you, but with a little planning, it’s more than possible. Here’s a checklist for you to follow to take your already awesome content to the next level. 1. Be Purposeful Before you even get started with your content marketing…
- E-commerce and Retail
Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must…
- Analytics & Testing
How To Migrate Events From Universal Analytics To Google Analytics 4
I’m not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics only to find that it doesn’t automatically work within Google Analytics 4. Events are no different… It’s disappointing that Google…
- Content Marketing
How Brands Use Sonic Identity to Stand Out Against Large Competitors
If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online tax filing service, faced. The company had invested in very clever ads, but when consumers thought about the TV commercials…
