Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Panguin Tool: Overlay Google Search Algorithm Changes With Your Google Analytics Data
If you're a highly technical SEO professional, you pay attention to major algorithm changes published by Google's Search Engine to observe whether or not they've impacted your organic search traffic. One incredible way of observing this is to overlay your…
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Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023
A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of…
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Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do…
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Podcast: Implementing AI Into Marketing And Business For Better Growth
In an interview with a renowned sales, marketing, and online technology expert (and founder of this publication), Douglas Karr . We delved into the transformative power of artificial intelligence ( AI ) in this industry. As AI continues to reshape…
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HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile
Wireframing is a crucial initial step in designing the user experience ( UX ) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without…
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What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle…
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MASV: The Ultimate Solution for Fast and Secure Massive File Transfers
MASV is the perfect solution for media professionals requiring exceptional speed and efficiency for handling massive file transfers of up to 15 terabytes. Users can enjoy unlimited file transfers, join a trusted partner network, and start transferring files within seconds…
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The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4
We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren't confident that they were getting value in the relationship. As we often do with a solid lead,…
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Free and Easy Wireframing with Wireframe.cc
Wireframing is a crucial step in the process of designing websites or digital applications, and it's directly related to sales, marketing, and online technology. Here's an explanation: Wireframing is a visual representation or a skeletal outline of a web page…
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The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket , which meant a marketplace or a place where goods were bought and sold. Over time, the…
