Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Getting Your Business Ready For AI Implementations: 5 Key Steps To Follow
The benefits of artificial intelligence (AI) solutions that a business can embrace are numerous, and as AI-driven technologies are becoming more and more sophisticated, it is impossible to ignore them. Since AI-powered solutions are becoming more common, business owners have to react fast and decide whether to implement them and possibly gain a competitive edge over their rivals. It’s getting…
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The Downfall of Data Management Platforms (DMPs)
We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…
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What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using
If you’ve been a consistent visitor to Martech Zone, you’ve likely seen a remarkable difference in WordPress‘ performance over the last year. I’ve been speeding up WordPress to improve my user experience (UX), and it’s also a critical ranking factor in organic search (SEO) – which dominates my overall traffic to the site. Simultaneously, I’ve been utilizing Ezoic to increase…
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Creately: A Data-Connected Visual Workspace to Brainstorm, Map, Plan, And Document Your Marketing Strategies
In today’s business landscape, brands face constant challenges, including turnover, industry shifts, and evolving consumer preferences. With these changes, capturing and preserving institutional knowledge becomes paramount. Brands must find innovative ways to capture their brainstorming and planning processes, ensuring that valuable insights, strategies, and ideas are not lost. Brainstorming and planning sessions are the lifeblood of any successful brand. They…
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Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
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JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a robust customer communication platform, solves this problem by centralizing all your contact channels in one convenient location. Centralize All Your…
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How To Increase Website Reliability with Multi-CDN
A content delivery network (CDN) is a group of servers that are geographically distributed and help in the process of delivering website content to users. This content could be JavaScript files, sheets, videos, HTML pages, etc. With the increasing popularity of CDNs, more companies and websites are starting to utilize them, but this doesn’t mean they can’t still have flaws.…
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Albato: Build, Automate, And Enhance Your Sales and Martech Stacks With AI-Driven No-Code Integrations
As platforms become more complex and marketing teams continue to shrink, your only choice is to automate as much as possible so that your teams can focus on developing creative solutions to acquire, upsell, and retain your customers. Automation is a critical stage in a business’s digital transformation. Automation is essential to teams – especially those who are feeling the…
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Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…
