Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization
Traditional search engine optimization ( SEO ) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants…
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Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment
As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree…
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ApexChat: Respond To Your Webchat 24/7 With Knowledgable Chat Agents
A few clients of ours were pretty happy with the chat they'd integrated into their sites... until we revealed some terrible news. When we analyzed the chat leads, we found that the leads that had direct contact with a representative…









