Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Avoid Getting Held Hostage by Marketing and Advertising Agencies
Starting my agency was an eye-opener into how business is done… and it’s often not very pretty. I don’t want this post to be an agency-bashing post since I empathize with many agencies and the difficult decisions they have to…
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Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how e-commerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging…
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Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large e-commerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers.…
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WordPress: Fight Registration Bot Spam On Your Site With hCaptcha
As with many WordPress sites, Martech Zone is open to anyone registering. I don’t want to shut down open registration, as I’ve welcomed hundreds of contributors and partners to the site. However, having an open registration form on the site…
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SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an…
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10 Ways to Ensure Content Marketing Success
Ready to give your content marketing efforts a boost? It takes some time and forethought to make your content work for you, but with a little planning, it’s more than possible. Here’s a checklist for you to follow to take…
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Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The…
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How To Migrate Events From Universal Analytics To Google Analytics 4
I’m not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics…
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Dynamic Yield: Unlock Hyper-Personalized Customer Journeys
Personalization has shifted from being a nice-to-have marketing tactic to a critical driver of growth. Customers now expect brands to recognize them, anticipate their needs, and deliver seamless experiences across every channel. Companies that fail to meet these expectations risk…
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How Brands Use Sonic Identity to Stand Out Against Large Competitors
If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online…
