Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially…
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How To Properly Build A Survey With Any Email Platform
Building a webpage with a form is ideal if you’re trying to capture information like a survey. However, getting an email subscriber to click through to a form isn’t advisable. The best approach is to have your subscribers respond to…
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Zapiet: Enable Delivery and Store Pickup On Your Shopify Store
During lockdowns, I assisted a local farm doing meat delivery in Indianapolis through their Shopify store. They had a number of vendors who assembled the system prior to me coming on board but had quite a few issues with the…
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Equally AI: ChatGPT Is A Game Changer for Web Accessibility in 2023
Web accessibility refers to the design and development of websites, applications, and digital content in a way that ensures they are usable by individuals with various abilities and disabilities. The goal is to provide equal access and opportunity to everyone,…
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Rank Math: How To Use Custom Fields In Your WordPress Page Titles
As I’ve been building out our acronyms on Martech Zone, the inevitable happened when I had a single acronym with multiple definitions. Specifically, PaaS: Platform as a Service Payment as a Service At issue here is my page title is…
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Elfsight Apps: Easily Embeddable Ecommerce, Form, Content, And Social Widgets For Your Website
If you’re working on a popular content management platform, you’ll often find a great selection of tools and widgets that can be easily added to enhance your site. Not every platform has those options, though, so it often requires third-party…
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Optimizing Your Marketing Videos for Maximum Search Engine Impact
Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than…
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How To Optimize Your YouTube Video and Channel
We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide guidance on how to correct the issues. When we…
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What Is Mind Mapping? How Can You Use Mind Mapping to Improve Your Marketing Strategies
Mind mapping is a visual thinking tool that helps individuals represent, structure, and organize information or ideas. It involves creating a diagram with a central topic, from which related subtopics, concepts, or keywords branch out. This hierarchical structure allows users…
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4 Lessons We Learned From Developing a Sports Betting SEO Strategy
Search engine optimization (SEO) is absolutely essential to the success of online-driven businesses in every industry, and that includes the world of sports betting. We’ve learned a lot about SEO through the process of building our affiliate platform Dimers up…
