Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
Improvely: Detect, Block and Deter Click Fraud
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks from scammers and competitors are costing you money while producing no sales, signups, or revenue. What Is Click Fraud? Click fraud refers to the practice of artificially inflating the number of clicks…
- Social Media & Influencer Marketing
How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…
- Marketing Tools
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
- Martech Zone Apps
App: Cost Per Action Calculator
Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign Expenses / Total Actions). Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent *…
- Analytics & Testing
CallRail: Attribute Your Inbound Calls To The Campaigns That Drive Them
If you’re utilizing the same phone number throughout your site, advertising campaigns, and marketing material, it’s impossible to know what effort was attributed to that phone call. Understanding what makes your phones ring (and texts ping) helps businesses focus their budgets on the marketing that works, reduces their cost per lead, and boosts your marketing return on investment ROI. Call…
- Marketing Tools
Mac OSX: How To Customize your Terminal Window With Profiles
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some work. The default, small, black and white Terminal window can be difficult to see (or even find) if you’re running some high-resolution monitors. What you…
- Public Relations
How to Generate Sales Leads and Boost Growth with Your Next Public Relations Campaign
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of misunderstanding about how PR actually works. Sales teams expect PR to be a lead-generating tap that produces instant customers, which it can be –…
- Content Marketing
Why AI Is Never Going to Replace Subject Matter Experts and How to Choose the Right SMEs
If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it’s a kind of language model that generates a prediction based on previous text, finding the next word in a sequence based on the words that have come before. Even if you haven’t spent…
- Artificial Intelligence
3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…
- Sales Enablement, Automation, and Performance
Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…
