Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Exit Intent Popup Code Snippet in JavaScript And jQuery
One of the projects that I'm working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There's additional development I'm working on so that I can…
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Is Your Business Violating State-Level Do Not Call Regulations with Voice and Text Messages (SMS)?
Seldom a day goes by that I'm not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it's quite infuriating. I didn't provide my phone number to…
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What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update , is hyper-focused on ranking content that's written for and by people rather than content…
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6 Steps to Find the Right Acquisition Channels for Scalable Growth
Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert…
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25 Proven Strategies To Increase Relevant Traffic To Your Site, Blog, Store, or Landing Page
Increase traffic... it's a term that I hear over and over and over again. It's not that I don't believe in increasing traffic; it's that often marketers are trying so hard to increase traffic that they forget to try to…
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Grammarly: The Best Spelling and Grammar Checker for Blogs, Articles, Emails, Mobile, and Social Media
If you've been a reader of Martech Zone for a while, you know I could use a lot of help in the editorial department. It's not that I don't care about spelling and grammar; I do. The problem is more…
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Four Strategies For Finding Influencer Monetization Opportunities in 2023
Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing…
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Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer . For a consumer , it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For...
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Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon , it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow…
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PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at…
