Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood, it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by freezing…
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AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed…
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Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics…
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How To CAREfully Choose A Name For Your Business
We’ve assisted in the process of naming quite a few businesses and products over the years for our clients and it’s not as easy as it seems. Out of the box, there are a few strategies you can use to…
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What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?
It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided…
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App: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)
Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses *…
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How To Syndicate External RSS Feeds In Your WordPress Theme or Child Theme
Some folks don’t realize it, but WordPress has integrated the ability to syndicate RSS feeds with some out-of-the-box features. While there are widgets to do this, you may actually want to include the ability to publish other feeds directly into…
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What Is SMS Marketing? Terms, Definitions, Statistics… And The Future
Did you know that the first text message ever sent was Merry Christmas? That’s right… twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messages were initially limited to 160 characters because that was the…
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The Features Every Content Management System (CMS) Or E-commerce Platform Must Have For Search Engine Optimization (SEO)
I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to…
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AMPScript: What Is AMPScript? Resources and Examples
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM. When we begin working with Marketing…
