Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
What Are Single Opt-In, Confirmed Opt-In, And Double Opt-In?
When building an email list, how you collect consent isn’t just a technical detail—it shapes your entire subscriber relationship, affects email deliverability, and determines compliance with privacy regulations. The three primary types of opt-in mechanisms (single, confirmed, and double) each offer a different balance of convenience, quality control, and legal protection. Understanding their differences can help you match the right…
- Content Marketing
Vyond: Build Your Own Animated Videos With This Video Animation Studio
I’ve helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate your brand from your competitors. Explainer videos all follow a similar production and script sequence and are incredibly effective at…
- Email Marketing & Automation
How To Validate An Email Address With Regular Expressions (Regex). Sample HTML5, PHP, C#, Python, and Java Code.
Virtually every programming language supports regular expressions nowadays. While some developers don’t like them, they truly are a best practice as they typically perform functions like validation extremely fast with fewer server resources. Email addresses are a perfect example… where they can be easily checked to ensure they’re properly formatted. Keep in mind that validation is not verification. Validation simply…
- Content Marketing
WordPress: How To Automatically Share Your Content On A LinkedIn Company Page
As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don’t have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups, or promoting content on a daily basis. With that in mind, my goal is to simply take information like this…
- Marketing Tools
What Is Marketing Content Management (MCM)? Use Cases and Examples
It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the right time if you want your campaigns to impact today’s sophisticated consumer market. As you can see, the creation and…
- Analytics & Testing
21 Ways To Build and Grow Your Email List
We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…
- Marketing Infographics
How Much Does An Explainer Video Cost?
We’ve developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone. We’ve gotten amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straightforward, there are quite a lot of moving parts to put together an effective explainer…
- Advertising Technology
Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas prices soar, and discount chains like Dollar Tree have been forced to increase prices over 25%, and consumers are increasingly…
- Marketing & Sales Videos
How To Do A Backlink Audit And Disavow Toxic Backlinks
I’ve been working for two clients in two regions that perform identical home services. Client A is an established business with about 40 years of experience in its region. Client B is newer with about 20 years of experience. We completed implementing a fully new site after doing discovery for each of the clients that found some troubling organic search…
