Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle
With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I'm…
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GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it's a peer that's moved on to a new company and brings us along, other times it's a…
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Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform.…
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Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media
A challenge to today's marketers is to recognize that their prospects are all at different points in the customer journey . On the same day, you may have a visitor to your website who isn't aware of your brand, a…
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VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform
Create eye-catching promo videos, email assets, and social posts to increase engagement, and customer loyalty. VideoScribe's video animation software helps brands create memorable visual moments from their stories. https://www.youtube.com/watch?v=FXOs8kLNIsE With VideoScribe, users build their own introductory videos, case study videos,…
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Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides…
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Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website
One area of expertise I pride myself on is my ability to assist our clients in growing their businesses through organic search engine traffic. I'm a huge proponent of SEO for a few reasons: Intent - search engine visitors enter…
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EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals
Lead generation ( LeadGen ) strategies have significantly evolved over the past few years. While many people tout the secret to sales , the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs,…
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BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page ( SERP ) for the search of a local business, it's separated into three different types of entries... local advertisements, the map pack , and organic search results. If your business is…
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ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we're vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a…
