Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his…
- Advertising Technology
Pretargeting versus Retargeting
You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite…
- Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
- Content Marketing
Jetpack: How To Record And View A Comprehensive Security & Activity Log For Your WordPress Site
There are quite a few security plugins available to monitor your WordPress instance. Most are focused on identifying users who have logged in and may have made changes to your site that could pose a security risk or configured a plugin or theme that may break it. Having an activity log is an ideal way to way to track these…
- Content Marketing
How To Add Cards on YouTube to Increase Video Engagement with Viewers
As the world’s largest video-sharing platform, YouTube provides content creators with multiple tools to boost engagement and improve their reach. Among these is an efficient and engaging feature known as YouTube Cards. YouTube info cards are a versatile tool that lets you make your videos more interactive, offering the opportunity to feature a video, playlist, channel, or even an external…
- Advertising Technology
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
- E-commerce and Retail
The 3 Features in iOS 16 That Will Impact Retail and E-Commerce
Whenever Apple has a new release of iOS, there’s always huge fanfare amongst consumers on the experience improvements that they’ll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that’s often understated in the thousands of articles written around the web. iPhones still dominate the United States market with 57.45%…
- Advertising Technology
Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing (ABM). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other ABM platforms is how the platform proactively engages target accounts, enabling marketers to create more pipeline. Terminus truly offers a holistic approach…
- E-commerce and Retail
Grow Your E-Commerce Sales With This List of Creative Marketing Ideas
We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers.Visuals matter so invest…
- Advertising Technology
An Easy Guide to Attracting Your First Digital Leads
Content marketing, automated email campaigns, and paid advertising—there are many ways to boost sales with an online business. However, the real question is about the actual start of using digital marketing. What is the first thing you need to do to generate engaged customers (leads) online? In this article, you will learn what exactly a lead is, how you can…
