Ed Breault's Articles on Martech Zone

Total articles: 2
Ed Breault

Ed Breault

As Chief Marketing Officer, Ed Breault is responsible for Aprimo’s brand and growth. He drives the organization’s B2B SaaS go-to-market strategy forward with its Digital Asset Management and Marketing Resource Management categories. He combines growth marketing expertise with an extensive background in brand development and a passion for developing account-based marketing programs that build awareness, differentiation, demand, and ultimately revenue.
  • Content MarketingAprimo Digital Asset Management for Brands
    Ed BreaultJun 10, 2022

    7 Ways the Right DAM Can Optimize Your Brand Performance

    When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…

  • Advertising TechnologyModular Content Strategies
    Ed BreaultMar 17, 2022

    Modular Content Strategies for CMOs to Cut Down on Digital Pollution

    It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience.  The concept of modular content isn’t new – it still exists as a rather conceptual model…

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