Modular Content Strategies for CMOs to Cut Down on Digital Pollution

It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience.  The concept of modular content isn’t new – it still exists as a rather conceptual model rather than a practical one for a lot of organizations. One reason is the mindset-