Ed Breault's Articles on Martech Zone

Total articles: 2

Ed Breault

As Chief Marketing Officer, Ed Breault is responsible for Aprimo’s brand and growth. He drives the organization’s B2B SaaS go-to-market strategy forward with its Digital Asset Management and Marketing Resource Management categories. He combines growth marketing expertise with an extensive background in brand development and a passion for developing account-based marketing programs that build awareness, differentiation, demand, and ultimately revenue.

Ed BreaultJun 10, 2022

7 Ways the Right DAM Can Optimize Your Brand Performance

When it comes to storing and organizing content, there are several solutions out there—think content management systems ( CMS ) or file hosting services (like Dropbox). Digital Asset Management ( DAM ) works in tandem with these types of solutions—but…
Ed BreaultMar 17, 2022

Modular Content Strategies for CMOs to Cut Down on Digital Pollution

It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that…

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