Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys
Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect or customer, a sales process to visualize standard interactions in the sales process, or even just a diagram to visualize…
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How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store
We’ve been hard at work developing a Shopify integration for a client that’s quite robust and complex… more to come on that when we publish it. With all the development we’re doing, I was embarrassed when I was testing their site to see the copyright notice in the footer was out of date… showing last year instead of this year.…
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CometChat: A Text, Group Text, Voice, and Video Chat API and SDKs
Whether you’re building a web application, Android app, or iOS app, enhancing your platform with the ability for your customers to chat with your internal team is an incredible way to improve customer experience and deepen engagement with your organization. CometChat enables developers to build a reliable and full-featured chat experience into any mobile or web app. Features include 1-to-1…
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The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations frequently fail for a few reasons: Data: At times, companies opt for a data dump of their accounts and contacts into a CRM platform, but the…
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Hunter: How To Find A B2B Contact Email Address In Seconds
There are times when you really need to just get an email address to contact a colleague that you don’t have in your address book. I’m always surprised, for example, how many people have a LinkedIn account registered to a personal email address. We’re connected, so I look them up, drop them an email… and then never get a response.…
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Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there’s no doubt that email is a critical medium to get it done. Whether it’s pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write valued content for a site in order to attain a backlink. The process for outreach campaigns is: Identify your opportunities…
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In this article, we explore the evolution of marketing, the technologies enabling people-based strategies, and key takeaways for businesses looking to…
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Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they’re engaged; many of our customers are not… but sometimes the effort it takes to respond and explain the reasons we’re doing takes away from…
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Movavi: A Video Editing Suite For Small Business To Produce Professional Videos
If you’ve never had the opportunity to edit video, you’re typically in for a steep learning curve. There’s basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site… and then there are enterprise platforms built for including animations, dazzling effects, and dealing with very long videos. Because of bandwidth…
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VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging… On the left side of my screen, I was asked questions by a company representative… on the right side, I clicked and responded with my answer. My responses…
