Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Immerss: Increase E-commerce Revenue With Co-Shopping And Live Video Events For Your Shopify Store
If you take a moment to study in-store retail sales for a brand that has incredible customer service versus a store that struggles with it, you can definitively see the difference a human can make in driving increased revenue. Online…
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Tadpull: The E-commerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory,…
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CleanTalk: How To Stop Form SPAM On WordPress, Drupal, Joomla, or Other Platforms
Because Martech Zone is quite popular, I get hundreds of submissions a day through the site. Most are comment spam which Akismet does a pretty good job at flagging. However, comment spam isn't something that's too difficult to identify or…
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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn't difficult... but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections…
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12 Ways To Drive Quality Traffic To Your E-commerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant. So why…
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Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets
It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates seen for many years. Luckily, marketing strategies…
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Owler Max: Help Your Sales Teams Work Faster and Smarter
Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital transformation, data is rarely presented in a way that can be…
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Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know
Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved online shopping, to begin with, are even more…
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Reputology: Boost Your Local Search Results and Social Media Popularity With Review Management
In the age of digitalization, where every online interaction leaves a footprint, companies are recognizing the paramount importance of managing their online reputation . This is where Reputology shines as a review monitoring and management platform, offering businesses the tools…
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WordPress: How to Add a Dynamic Edit Author Link to Your Theme Template
Adding an About the Author section to your WordPress posts helps personalize your site and connect readers with your writers. You can easily display the author’s name, website, and bio, and even include a special Edit Author Profile link that…
