Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Vyond: Build Your Own Animated Videos With This Video Animation Studio
I've helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate…
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How To Validate An Email Address With Regular Expressions (Regex). Sample HTML5, PHP, C#, Python, and Java Code.
Virtually every programming language supports regular expressions nowadays. While some developers don't like them, they truly are a best practice as they typically perform functions like validation extremely fast with fewer server resources. Email addresses are a perfect example... where…
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WordPress: How To Automatically Share Your Content On A LinkedIn Company Page
As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don't have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups,…
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What Is Marketing Content Management (MCM)? Use Cases and Examples
It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the…
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21 Ways To Build and Grow Your Email List
We've been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you've been operating a publication like this for a decade... especially to a B2B audience, it's not uncommon…
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How Much Does An Explainer Video Cost?
We've developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone . We've gotten amazing results over the years when using them, but the prices have varied greatly. While…
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Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas…
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How To Do A Backlink Audit And Disavow Toxic Backlinks
I've been working for two clients in two regions that perform identical home services. Client A is an established business with about 40 years of experience in its region. Client B is newer with about 20 years of experience. We…
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Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer ( DTC ) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of…
