Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
An Easy Guide to Attracting Your First Digital Leads
Content marketing, automated email campaigns, and paid advertising—there are many ways to boost sales with an online business. However, the real question is about the actual start of using digital marketing. What is the first thing you need to do…
-
Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends…
-
Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring
As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the…
-
UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API
Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, and sign off on SMS permissions. I’m not trying…
-
Leadpages: Collect Leads With Responsive Landing Pages, Popups, or Alert Bars
LeadPages is a landing page platform that allows you to publish templated, responsive landing pages with their no-code, drag & drop builder just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages,…
-
10 Steps to Creating Effective And Engaging Online Surveys
Online survey tools are fantastic for effectively and efficiently collecting and analyzing data. A well-put-together online survey provides you with actionable, clear information for your business decisions. Spending the necessary time upfront and building a great online survey will help…
-
New Approaches to Digital Advertising After Third-Party Cookies Are No More
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse when a…
-
Are You Doing Instagram Marketing Wrong? Focus on Authenticity!
According to the network itself, Instagram has more than 1 billion active users at the moment, and that number will undoubtedly keep growing. More than 71% of the Americans age 18 to 29 were using Instagram in 2021. For ages…
-
accessiBe: Make Any Site Certified Accessible Using Artificial Intelligence
While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy or compassion on the side of corporations… I truly believe that companies are simply struggling to…
-
Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)
We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing. Many of the photographers that we utilize to do professional portraits, product photos, and other…
